Levent Altinay is Professor of Strategy and Entrepreneurship and Research Area Leader at the Oxford School of Hospitality Management at Oxford Brookes University, UK. His research interests are in the areas of entrepreneurship, strategic alliances and international business, with particular focus on how entrepreneurs start up and develop their businesses and establish partnerships internationally. His work has been published in Journal of Business Research, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, The Service Industries Journal, and Annals of Tourism Research and Tourism Management. He currently serves on the editorial boards of more than twelve journals.Surya Poudel is a freelance researcher. His research interests include human-environment interactions in tourism systems, common-pool resources, sustainable tourism, the management of parks and protected areas, and service quality in the tourism industry. His work has been published in several leading international journals, including Annals of Tourism Research, Tourism Management, and Journal of Travel Research. His current research focuses on service co-creation and co-production in the service industry.