Dr Toni-Matti Karjalainen is an Academy Research Fellow and Docent in the School of Business at Aalto University, Finland. He holds a doctoral degree in Art and Design and an MSc in Economics. He has acted as a lecturer, seminar and workshop facilitator, and supervisor in a number of universities and schools in different countries, and worked in collaboration with several Finnish and international companies and institutions. He has edited a number of books and published over one hundred articles in books and journals covering topics ranging from design and brand management to heavy metal music, the latter concerning music exports, visual communication, cultural narratives, global fandom, and creative management. He is also the creator and host of the annual Modern Heavy Metal Conference in Helsinki.