Business Threats and Opportunities in the Western Balkans

This book provides a comprehensive outlook of expected long-term economic changes in the Western Balkans, inspiration for involved decision-makers, and ways to leverage the opportunities of the COVID-19 pandemic. It considers how the organizational aspects of enterprises, changes in consumer behavior, the rise of informational technologies, and the expansion of the digital market can create economic growth based on lower carbon consumption and sustainable growth based on green and clean solutions. The length and depth of the current economic crisis will depend on a combination of effective policies, incentives and management systems that can balance between the protection of public health and economic well-being.

Dr Hristina Runcheva Tasev is an Associate Professor in the Department of Political Science at the Law Faculty “Iustinianus Primus” of Ss. Cyril and Methodius University, North Macedonia. Her primary teaching and research interests focus on public policy, the political system of the EU, regulation, and accommodation of ethnic conflicts. She is the author of numerous articles, and has participated in many domestic and international projects. She has been a Member of Parliament for two terms and has also served as a foreign policy associate in the Cabinet of the Speaker of the Parliament. She is a founder and Vice President of the International Academic Institute.

Elena Makrevska Disoska, PhD, is Associate Professor in the Department of International Trade of Ss. Cyril and Methodius University, North Macedonia. Her field of research is international economics, international organizations, and European economic integration. She is the author of The 360 Degrees Look at the World Economic Crisis (2012) and The Euro and the International Trade of the EU (2015), International Organizations and Integration (2018), and Internal Market of the EU (2021), as well as numerous journal articles.

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