Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II

This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.


Lahoucine Berbou is a Professor of Marketing and Management at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “Do Relationships Matter in Export Performance Enhancement? Evidences from Moroccan SMEs” in Chinese Business Review (2012).

Aziz Fassouane is Director of the Research Center in Economics and Management and of the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “Activity of Haliscosamine against Fusarium oxysporum f. sp. melonis: in vitro and in vivo analysis” in SpringerPlus (2015).

Bouchaib Mokhtari is Professor of Economics at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “The Phenomenon of High Growth SMEs (Gazelles): A Systemic Review of Literature and Implications of Further Research” in International Journal of Economics and Strategic Management of Business Process.

Mustapha Belaissaoui is a Professor of Computer Science at Hassan Premier University of Settat, Morocco, and President of the Moroccan Association of Free Software (AMP2L). His research interests are combinatorial optimization, artificial intelligence and information systems. He is the author and co-author of more than 70 papers, including journal articles, book chapters and books.

Fatima Ezzahra Siragi is a PhD candidate and member of the Research Laboratory in Marketing, Management and Communication at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. Her publications include “La marque employeur comme déterminant de choix des entreprises par les chercheurs d’emploi de la génération Y - Cas du Maroc” in International Journal of Business and Economic Strategy.

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Hassan Abbar

Fatma Abdellah-Kilani

Mouloud Abdenour

Sidi Mohammed Abdoulatif

Abdelmounaim Aggour

Youssef Al Meriouh

Afef Ammar Beloid

Abdelkarim Asdiou

Ismail Ayyadi

Zaineb Baicha

Sameh Ben Ammar

Mohamed Ben Moussa

Zahra Benabbou

Chaimae Bendahou

Mounia Bennani

Habiba Bensassi

Houcine Berbou

Houcine Berbou

Mohammed Berrada

Khalid Chafik

Mouad Chaoui

Youssef Chetioui

Hiba Chgouri

Meriam Dekri

Youssef Dhiba

Amal Doulkaid

Rosalie Douyon

Salma Ech Charqy

Mina Elgraini

Abdelkbir Elouidani

Fatima Ezzahra Siragi

Sanaa Fahmi

Amine Hamdoune

Zohra Haouam

Anas Hattabou

Hajar Jerdioui

Daouda Kouma

Salwa Ladraa

Kamar Lafkir

Mohamed Wadie Lahouirich

Ziane Lakhdar

Marc Loriol

Zakaria Maghnaoui

Ahmed Maghni

Najat Maskini

Belattaf Matouk

Bouchaib Mokhtari

Kamal Moro

Hasna Moussafir

Abderrahmane Moussaid

Mohamed Moutmihi

Soumia Omari

Khadija Oubal

Jamila Oubihi

Said Ouhadi

Baolia ouLhadgj

Jocelyn Perreault

Yassine Regragui

Mohamed-Reda Rouijel

Ahmed Sabbari

Samir Salek

Hicham Sbai

Mohamed Anis Tamiri

Ghita Taoussi

Karima Touili

Anass Yachoulti

Rihab Zorai-Charfeddine

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ISBN: 1-5275-4449-4

ISBN13: 978-1-5275-4449-9

Release Date: 21st April 2020

Pages: 657

Price: £95.99

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