Trade Perspectives in the Context of Safety, Security, Privacy and Loyalty
This book represents the work of a team of theorists and practitioners from various Central and Eastern European countries who offer a multidisciplinary approach to security and safety issues which companies in international and domestic trade, as well as consumers, are facing nowadays. Contributions range from the topics of terrorism and piracy, various aspects of theft and theft prevention, to the challenges of security and privacy in electronic and mobile commerce. Therefore, the book is a powerful resource in solving problems because it not only considers security, privacy, and ethical issues, among others, but also discusses how to prevent them before they occur.
Sanda Renko is a Professor in the Department of Trade at the Faculty of Economics and Business at the University of Zagreb, Croatia. She has carried out research on retailing and wholesaling, category management, logistics, and channels of distribution. She is the editor of Challenges for the Trade in Central and Southeast Europe, and has been the guest editor of journals such as the British Food Journal, Journal of Food Products Marketing, and the World Journal of Retail Business Management.
Blaženka Knežević is an Associate Professor in the Department of Trade at the Faculty of Economics and Business at the University of Zagreb, Croatia. She has participated in various scientific research projects and has published more than 40 papers in conference proceedings, books and academic journals. She is a member of the editorial board of the Business Excellence Journal (BEJ) and the advisory board of the Entrepreneurial Business and Economics Review (EBER). She is a regular reviewer for several international scientific journals and a member of several programme committees of various international scientific conferences.
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