Metin Kozak is Professor of Marketing in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey. He is co-editor of Anatolia and also acts as an editorial board member of more than 20 journals including Annals of Tourism Research and Journal of Travel Research. He has received both national and international research awards to mark his achievements. His main research interests focus on consumer behaviour, benchmarking, and competitiveness.Luisa Andreu is Associate Professor of Marketing at the University of Valencia, Spain. She holds both BA and PhD degrees in Economics and Business Administration from the University of Valencia, and an MSc in Tourism Management and Marketing from Bournemouth University, UK. Her research interests include the analysis of consumer behaviour, tourism marketing, corporate social responsibility, and online marketing.Juergen Gnoth is affiliated with the University of Otago, New Zealand. He is a leading member of the Tourism Research and Place Branding Group and an international and cross-cultural researcher. The main focus of his research is on the constructs of experiences, networks, intentions, expectations, image and satisfaction, and also on understanding and measuring the influence of emotions on consumption behaviour.Sonja Sibila Lebe heads the Department of Tourism at the University of Maribor, Slovenia, and the scientific board at the Multidisciplinary Research Institute Maribor. Her fields of research are cultural tourism, gastronomy tourism, eco-tourism, rural tourism, tourism marketing, and sustainable tourism development (social responsibility and ethics in tourism).Alan Fyall is Professor at the Rosen College of Hospitality Management, University of Central Florida, USA. He is co-editor of Elsevier’s Journal of Destination Marketing and Management and Goodfellow’s Contemporary Cases Online, and sits on the editorial boards of a number of leading tourism and hospitality journals including Annals of Tourism Research and Anatolia. His research interests are mainly related with various aspects of tourism marketing.