Dr Enes Emre Başar has received a PhD in Production Management and Marketing from Atatürk University, Turkey. He has written and edited a number of academic books, and is currently conducting a research and development project supported by the Turkish government. Dr Aysel Erciş is a Professor of Marketing at Atatürk University, Turkey. She has published widely in various journals and has authored more than 80 peer-reviewed articles and book chapters. Her research interests are marketing management, the principles of marketing, brand management, marketing communications, consumer behaviour, sustainability marketing and marketing strategies.Dr Sevtap Ünal is a Professor at Izmir Katip Celebi University, Turkey, having received completed her Master’s degree and PhD from Ataturk University, Turkey. Her research interests lie in the areas of consumer behaviour, consumer psychology, and marketing research. She has published numerous books and articles in both national and international journals.