Apoorva Bharadwaj is Assistant Professor in Business Ethics and Communications Group at the Indian Institute of Management Calcutta (IIMC), India. She has presented papers at international conferences in the USA, Dubai, Malaysia and Singapore on intercultural and marketing communication. Her research publications in international peer-reviewed journals focus on literature, management, and creative communication. She has authored regular columns in newspapers on English language and literature. She also writes poetry and has various publications in national and international literary periodicals to her name.