Krzysztof Fonfara is Full Professor and Head of the Department of International Marketing at the Poznań University of Economics and Business, Poland. His research interests include the internationalisation process and market orientation. He is the author of six books and over 170 papers published in journals such as International Marketing Review, European Journal of Marketing and Industrial Marketing Management, being a member of the Editorial Board of the latter.Łukasz Małys is Associate Professor at the Poznań University of Economics and Business, Poland. His research relates to the company internationalisation process and business relationships. The author of over 40 publications, he has been involved in numerous consultancy works for business and government organisations.Milena Ratajczak-Mrozek is Associate Professor at the Poznań University of Economics and Business, Poland. Her research concerns companies’ relationships and networks in an international setting. She is the author of two books and over 50 papers published in such journals as IMP Journal and Industrial Marketing Management.