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Dr Samar Rahi

Marketing Strategy

Universiti Sultan Zainal Abidin

Dr Samar Rahi is a researcher in the Faculty of Economics and Management Sciences at the Universiti Sultan Zainal Abidin (UniSZA), Malaysia. Prior to this, he has worked with top-notch travel joints like Amadeus and Galileo. He graduated with a PhD in Marketing from UniSZA. His areas of expertise include marketing strategy, technology management, consumer behaviour and quantitative research methods in management research.

His scientific record consists of about 30 peer-reviewed papers (indexed with Scopus), including books, such as E-Banking Challenges and Opportunities, Technology Adoption in Banks, Structural Equation Modeling and Business Research Methods. His most recent publications are in the International Journal of Economics & Management Sciences, the Journal of Internet Banking and Commerce, Management Science Letters and World Applied Sciences. He has received the best paper award from the IESEG School of Management, France.

Samar actively works in the international scientific community. He serves on the editorial boards of several international journals, including the European Journal of Economics and Business, the Journal of Economics and Business, the Austin Journal of Business Administration and Management and European Business & Management.

Samar can be contacted at