Dr Ayoubi has been the director, coordinator and senior focal point of Tempus, Erasmus Mundus and Erasmus+ Programmes, as well as European HE programmes in Syria (with a total value of over €15 million for Syria). He was an expert for several HE funded projects from the EU and other funding bodies, such as: Establishing an Internationalisation of HE Network for the MENA Region; Internationalisation of HE regional meetings for the Netherlands Institutes in the Middle East; Middle East Research and Innovation Dialogue (MERID), and Science4Refugees.
He is the Associate Editor of the Journal of Marketing of Higher Education (Taylor & Francis) and a member of the editorial boards of the International Journal of Educational Management (Emerald) and the Arab Economics and Business Journal (Elsevier). He has contributed as an author and reviewer to several international academic journals published by Emerald and Taylor & Francis. He has written more than 40 academic articles, conference papers and country reports in the field of HE management, internationalisation and leadership.
In his current work at Cardiff Metropolitan University, UK, he has conducted several studies, reports, and reviews that support the university's internationalisation strategy. Furthermore, he is supervising some PhD students mainly in the field of HE management.
Rami has taught courses in organisation theory, strategy, leadership skills, business case studies, strategic marketing, and managerial economics at undergraduate and postgraduate levels. He has held the positions of Quantitative Institutional Researcher at the University of Glamorgan, UK; Consultant for the UNDP; Visiting Research Fellow in the field of HE Governance at the University of Kassel, Germany; and Assistant and Associate Professor of Strategic Management, Leadership and Organisational Studies.
He was recognised as Principal Fellow of the Higher Education Academ, UK, and Fellow of the Royal Society of Arts. He received his PhD degree in the Internationalisation of UK universities and his Master's degree from the University of Nottingham, UK, funded jointly by Chevening Scholarships and Fellowships from the Universities of Nottingham and Damascus. He had previously received three degrees: a Postgraduate Diploma in Business Studies, an Advanced Postgraduate Diploma in Business and Computing, and a Bachelor of Arts in Business.
His main research interests are the strategy of internationalisation in the context of higher education; youth issues in higher education, higher education in conflict zones, management and marketing of higher education; CRM strategy and IS in higher education; leadership in higher education; strategic management in the higher education sector; labour market and employability of graduates; human resource management issues in higher education and modelling and system thinking in the higher education sector. In 2015 he was ranked third in Syria in English publications in social sciences indexed in Scopus, according to the Erasmus+ Report of indexing international Syrian researchers.