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Professor Paweł Bryła

Marketing

University of Lodz



Dr Paweł Bryła is an Associate Professor in the Department of International Marketing and Retailing at the University of Lodz, Poland. He graduated in international studies at the University of Lodz and was obtained his MA in European Political and Administrative Studies by the College of Europe in Bruges, Belgium.

In 2004, he was a trainee at the Directorate-General for Agriculture of the European Commission in Brussels. For eight years, he was responsible for managing the Erasmus programme at his faculty. He obtained his PhD in management in 2005, and his habilitation degree in 2016.

His research interests include origin and organic food marketing, the role of health claims in food marketing and consumption, and international student mobility. He has led several research projects at national level and coordinated Polish teams in international research projects.

Paweł has published three monographs in the field of food marketing and over 60 articles in leading national and international journals, including Appetite, British Food Journal, Quality Assurance and Safety of Crops & Foods, Problemy Ekorozwoju, and Academy of Management Learning and Education.

He is a member of the editorial board of nine international academic journals, including the European Journal of International Management. He was awarded a scholarship for outstanding young researchers by the Polish Minister of Science and Higher Education, and has received an award from the Polish Academy of Sciences as well as several Rector’s prizes.