Elsa Simões Lucas Freitas holds an MA in English and North-American Studies (1997) from the University of Porto, Portugal, and a PhD in Linguistics (2003) from the University of Lancaster, UK. She is currently an Associate Professor in the Faculty of Human and Social Sciences at Fernando Pessoa University, Portugal, where she has worked since 1992. She also coordinates the Department of Management and Communication Sciences. She researches in the areas of discourse analysis (media discourse), applied linguistics, pragmatics, English studies, British and American literature, intersemiotic translation (mainly in advertising) and media literary arts.
Her publications include 'Similar Concepts, Different Channels: Intersemiotic Translation in Thee Portuguese Advertising Campaigns' in The Translator: Key Debates in the Translation of Advertising Material (2004), a section on taboo issues in ads in The Language of Advertising (2007), Taboo in Advertising (2008), ‘Advertising the Medium’ in Intermediality and Storytelling (2010), ‘Advertising and Discourse Analysis’ in The Routledge Handbook of Discourse Analysis (2011), and ‘Language of Advertising’ in The Routledge Companion to English Studies (2014). More recently, she has authored ‘Crude and Taboo Humour in Television Advertising: An Analysis of Commercials for Consumer Goods’ in Taboo Comedy: Television and Controversial Humour (2016) and 'Factuality and Fictionality in Advertisements' in Narrative Factuality: A Handbook (2018).
In the area of English and North-American literature, she has authored book chapters on contemporary writers, namely ‘John Updike and the rewriting process: literary migrations of North-American classics in Roger's Version, S. and A Month of Sundays’ in Literature and Geography – from the geography of words to the geography of migrations (2008); ‘Lessons in humiliation in three mystery novels: Martin Amis’ Money, The Information and Night Train’ in Proceedings of the XXV Congress of the Portuguese Association of English and American Studies: Forms of Representation, Ways of Reading (2004); ‘‘A hell of a dull talk’: language under suspicion in The Sun Also Rises’ in Proceedings of the International Congress ‘Literature, Cinema and Other Arts: an Homage to Ernest Hemingway and Manoel de Oliveira (2001); ‘The Crying of Lot 49: A Surreal Vision of America’’ in Proceedings of the XXV Congress of the Portuguese Association of English and American Studies (2000); ‘Voices and the Crisis of the Self in Postmodern Writing: the cases of Money, A Suicide Note and The Crying of Lot 49’ in Actas del VIII Congreso Internacional de la Asociación Española de Semiótica (2000); and ‘Conspiracy and Paranoia in Paul Auster and Martin Amis’ (co-author) in From Splendor in the Grass: Elites and Common Culture of English Expression (2000).
Elsa co-edited the Dossiers of Media Studies (Fernando Pessoa University Publishers) between 2008 and 2012, as well as the book Shaping Reality in News Reporting From Early Modern English to the Dawn of the Twentieth Century: Conference Proceedings of CHINED V (2018).