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Professor Brian Sturgess

Behavioural Economics

BPP University College



Brian Sturgess is the Managing Editor of World Economics and currently teaches Behavioural Economics at BPP University College. A former lecturer in economics at a number of universities, he has published widely in books, academic articles and in the press on the areas of the economics of advertising, the media and sports.

Brian spent nearly 20 years working as an investment analyst and consultant to a number of merchant banks and media companies, including the BBC, the Telegraph Group, the World Advertising Research Center, Tyne-Tees Television, Barclays, NatWest and ING Barings, on the financing and economics of media enterprises. He has also been a consultant to the European Commission on sport, culture and broadcasting and owns Soccer Business World, a research company supplying clients in the football industry across the world. He has been an economic adviser to the Chilean Football Federation and has recently provided advice to The Crown Estate through Keith Boyfield Associates.

Brian’s current research interests are sports and media economics, economic history, behavioural economics, economic data, price indices, real estate, financial stability in emerging markets and the economics of forestry.

Brian lives with his little daughter Jocelyne who continually expands his interests into her loves of ballet, the Octonauts, dogs, shopping for toys and the colour pink. She has taught him more about sea creatures in a year than he ever knew before, even though she is only three.