Evripides Zantides, PhD, is Professor of Graphic and Visual Communication at the Department of Multimedia and Graphic Arts at Cyprus University of Technology. His professional activities include the presentation of research papers in a number of journals and at international conferences on semiotics, graphic design education, typography and visual communication, and his participation, with distinguished work, in refereed art and design biennials and other international exhibitions. He is involved as a reviewer in scientific journals, and is the delegate for Cyprus in the Association Typographique Internationale and the International Association for Semiotic Studies. In addition, he is a member of the Hellenic Semiotic Society and founder member of the Graphic and Illustrators Association of Cyprus. His research interests are based on semiotics in the process of fine or applied audio/visualization of verbal language, using image, text/typography and sound. He is the founder and Director of the Semiotics and Visual Communication Lab of the Cyprus University of Technology (www.svclab.com).