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Art and the Technosphere: The Platforms of Strings

In the analysis of the relationship between aesthetics and contemporary art, this book investigates hermeneutics, phenomenology and semiotics when it comes to the notion of the image and its new status concerning avant-garde art, which went in the direction of the analysis of posthumanism/transhumanism. Showing that we must begin to think of the aesthetic construction of the worlds, rather than representing the idea in its eternity, it explains that contemporary art from avant-garde procedures of shock, provocation and experiment enters the area of the metatheory of visualization of the event. From the caves, temples, and cathedrals to the museums of contemporary art and, finally, to the event of creation and enjoyment in a digital simulation, a circle of the historical development of art is closed. The problem is no longer about “what” art is, but “how” we should determine the difference between the aesthetic object and artificial life.


Žarko Paić is a Professor at the University of Zagreb, where he teaches courses in Aesthetics and Visual Studies. He is also Head of the scientific research project “Image Science; Visualization and Contemporary Art” at the Center for Visual Studies in Zagreb. His research interests include theories of globalisation and identities, aesthetics, philosophy of art, philosophy of science, philosophy of politics and visual/media studies. His publications include Theorizing Images (edited with Krešimir Purgar, 2016), Technosphere Vols. 1-5 (2018-2019), White Holes and the Visualization of the Body (2019), Neoliberalism, Oligarchy and the Politics of the Event – At the Edge of Chaos (2020), and The Spheres of Existence – Three Studies on Kierkegaard (2021).

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ISBN: 1-5275-8484-4

ISBN13: 978-1-5275-8484-6

Release Date: 17th June 2022

Pages: 201

Price: £64.99

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