Marketing, Creativity and Experiential Design

This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.

Júlio Mendes, PhD, is an Auxiliary Professor at the Faculty of Economics at the Universidade do Algarve, Portugal. He holds a PhD in Economic and Management Sciences, and has published multiple academic papers, books, and book chapters.

Manuela Guerreiro, PhD, is an Assistant Professor in the Faculty of Economics at the Universidade do Algarve, Portugal. She holds a PhD in Economic and Management Sciences, and an MSc in Cultural Management. She has published numerous academic papers, books, and book chapters.

Nelson de Matos, PhD, is an invited Assistant Professor in Marketing and Tourism at the Universidade do Algarve, Portugal. He has presented papers at international conferences, and has published multiple scientific papers, books, and book chapters.

Patrícia Pinto, PhD, is an Associate Professor at the Faculty of Economics at the Universidade do Algarve, Portugal. She is also the coordinator of the Research Centre for Tourism, Sustainability and Well-being (CinTurs) at the same institution. She has published numerous academic papers, books, and book chapters.

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