Semiotics and Visual Communication II: Culture of Seduction

The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.

Evripides Zantides is Associate Professor of Graphic Communication and Head at the Department of Multimedia and Graphic Arts at Cyprus University of Technology. He is the delegate for Cyprus in the Association Typographique Internationale (ATypI) and International Association for Semiotic Studies (IASS-AIS). In addition, he is a member of the Hellenic Semiotic Society (HSS), the International Association for Visual Semiotics (AISV) and a founder member of the Cyprus Semiotics Association (CSA) and the Graphic and Illustrators Association of Cyprus (GIC). His research interests are based on semiotics in the process of fine or applied audio/visualization of verbal language, using image, text/typography and sound. He is the founder and director of the Semiotics and Visual Communication Lab of the Cyprus University of Technology (

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ISBN: 1-5275-0002-0

ISBN13: 978-1-5275-0002-0

Release Date: 15th September 2017

Pages: 293

Price: £61.99