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Semiotics and Visual Communication: Concepts and Practices

This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.


Evripides Zantides, PhD, is Dean of the School of Fine and Applied Arts and Professor in Graphic and Visual Communication at the Department of Multimedia and Graphic Arts of Cyprus University of Technology. He is the country delegate of Cyprus for the International Association for Semiotic Studies and the Association Typographique Internationale, and a member of the Hellenic Semiotic Society and Cyprus Association of Graphic Designers and Illustrators. He is the founder of the Semiotics and Visual Communication Research Lab at Cyprus University of Technology.

Sonia Andreou, PhD, is Adjunct Lecturer at the Department of Multimedia and Graphic Arts of Cyprus University of Technology, and Research Associate at the CYENS Centre of Excellence, Cyprus. Her work as a researcher and graphic designer has been presented at international exhibitions and conferences and published in various academic journals. She is a member of the International Association for Semiotic Studies, and the Semiotics and Visual Communication Research Lab.

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Buy This Book

ISBN: 1-4438-5468-9

ISBN13: 978-1-4438-5468-9

Release Date: 7th February 2014

Pages: 340

Price: £49.99

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