Jacques Digout is a Professor at TBS Business School, France, where he teaches courses on Marketing, Digital Marketing and Research Methodology. He is also the Academic Director of the Doctorate in Business Administration and Director of Executive Education at this institution. He has published numerous papers in several international journals, as well as a number of books on e-marketing, e-recruitment and advertising.Sylvain Senechal is a Professor at University Toulouse 3 (IUT de Tarbes), France. He received his PhD from the Toulouse School of Management. After ten years as a business executive, he became a consultant, before transitioning to a researcher in marketing and research methods. He has published a number of articles in various international journals, including the Journal of Business Marketing, Innovative Marketing, and La Revue Française du Marketing. Charbel Salloum is a Professor HDR and Associate Dean for Research at the USEK Business School of the Holy Spirit University of Kaslik, Lebanon. He is also a part-time Faculty Member at the School of Business of George Washington University, USA, where he was a Fulbright Visiting Scholar. He previously worked as a market trader, working in the New York Stock Exchange and the Chicago Mercantile Exchange. His publications focus on corporate governance and gender diversity, with a particular interest in family businesses. He is also a Research Associate at Lorraine University, France.