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Picture of Megatrends and How to Survive Them

Megatrends and How to Survive Them

Preparing for 2032

Author(s): Patricia Lustig, Gill Ringland

Book Description

Behind the headlines, things are happening—remorselessly and inexorably. They will have more impact on the world than the passing news in today’s headlines. The new global environment will be very different. Are you prepared? How will you, your family, and your business cope?

Today’s world is very noisy. How do you filter out what is important? How do you make sense of the future? What do you need to think about?

This book explores the world as it could be in 2032—and the implications for you and your organisation. It investigates the twelve key megatrends that are changing in the world. For each one, the book discusses the impact, why it is important, how we got here, what could accelerate or slow this trend, and what individuals and organisations can do to survive and thrive in the new world of 2032.

The contributors here are professionals in thinking about the future. They have worked with many high-profile organisations, have held senior line roles in major corporations and understand the needs of both decision makers and ordinary people.


ISBN-13: 978-1-5275-1601-4
ISBN-10: 1-5275-1601-6
Date of Publication: 01/11/2018
Pages / Size: 212 / A5
Price: £58.99


Patricia Lustig leads LASA Insight Ltd, a strategic foresight company. She uses foresight, horizon scanning and futures tools to help organisations develop insight into emerging trends, develop a successful strategy and implement the necessary changes. She understands the need to explore potential futures to develop robust corporate strategy and implement successful change. She has worked in Europe, the Middle East and Africa, Asia and the USA at major blue-chip companies, such as BP, Motorola and Logica. She is the author and co-author of four books and numerous articles.

Gill Ringland was head of strategy at ICL (now part of Fujitsu) and CEO and Fellow of SAMI Consulting. She is a Fellow of the British Computer Society and the World Academy of Arts and Sciences. She is now an Emeritus Fellow of SAMI and a Director of Ethical Reading. She has been co-opted onto European Commission and British government advisory bodies covering IT, Economic and Social Research, and Foresight. She is the author and co-author of eight books and numerous articles.