Henry Langseth holds a MBS in Entrepreneurship management from University of Limerick, and currently work as academic librarian at University of Agder, Kristiansand, Norway. Dr Michele O'Dwyer is a Lecturer in Entrepreneurship at the Kemmy Business School University of Limerick. Her research and publication interests include: Innovative Marketing; SME Marketing; Innovation; New Product Development and Strategic Alliances.Dr. Mícheál Ó hAodha works as a librarian at the University of Limerick where he also lectures in the Department of History and the Centre for Teaching and Learning. He has published many books in the social history and business/IT sectors including Irish Travellers: Representations and Realities; Dublin: Liffey Press (2004) and The Medical Device Industry: Developments in Software Risk Management (Au: John Burton: Eds. Ita Richardson and Mícheál Ó hAodha; UK: Cambridge Scholars Publishing (2009). Between 2006 and 2008 he was an AHRC scholar in the School of Arts, Histories and Cultures, University of Manchester. He has a particular interest in the integration of new technologies for the elimination of social disadvantage.