Professor Brian King is Department Head in the Department of Recreation, Park and Tourism Sciences at Texas A&M University and Visiting Professor at Edinburgh Napier University, UK.. He was previously the Associate Dean in the School of Hotel and Tourism Management at Hong Kong Polytechnic University. He has been involved in tourism for over 30 years and prior to joining Hong Kong Polytechnic University in 2012, he was at Victoria University, Australia, holding roles including Head of the School of Hospitality, Tourism & Marketing and Pro Vice-Chancellor (Industry & Community). He has also previously held visiting professorships in Italy, Fiji and the USA. Originally from Scotland, he has research expertise in tourism marketing with an emphasis on cultural dimensions and emerging Asia-Pacific markets, particularly China. He has authored books on tourism marketing, resorts, VFR travel and Asia-Pacific tourism, and is the founding editor-in-chief of the journal Tourism, Culture and Communication. He has advised international agencies on tourism human resource development and marketing and is committed to strengthening relationships between the tourism industry and education. His industry experience includes manager and/or director roles in tour operations (Wigwam International), airlines (Qantas), destination management (Destination Melbourne), cruise (Ocean Spirit Cruises) and hotels (Tourism & Leisure Corporation).