This books presents an artistic and aesthetic perspective on auteur-driven entrepreneurial management that is overlooked in traditional organizational analysis. It suggests that the organization of creative development is less about organizing a course of events and more about giving form to acts that in themselves provide a course of development without being either finalistic or deterministic.

Looking at an auteur-driven entrepreneurial enterprise such as the collaborative artistic enterprise of visual artist and theatre director Robert Wilson, reflected in fashion designer Dame Vivienne Westwood’s studio practices, the book demonstrates the significance of aesthetic acts of giving form for collective organisational intuition.

Theoretically, the work moreover builds on its original analyses through an exploration of Bergsonian ontology and Daoism methodology. In particular, it introduces the three central concepts of faith, vigour and form as the main elements of an intuitive artistic entrepreneurship: faith being its foundation, vigour its action and form its aesthetic.

This book is part of a series. View the full series, "“Schwung”; Critical Curating and Aesthetic Management for Art, Business and Politics", here.