Kay Biscomb is the Director of the Institute of Sport at the University of Wolverhampton, where she has been since 1996. Previously a secondary school PE teacher, she has taught in state schools in Botswana and the UK. Her main academic discipline is sport sociology, within which she has explored print media analysis, exercise dependency and various aspects of identity construction. Richard Medcalf is a Principal Lecturer and Head of Student Experience, Progression, Attainment and Employability in the Faculty of Education Health and Wellbeing at the University of Wolverhampton. Prior to joining Wolverhampton in 2011, Richard had held positions at the University of the West of England (Hartpury) and the University of Worcester, where he completed his PhD in Physical Education. Richard teaches across a range of sport development modules core to the BA (Hons) Sport Culture, Media and Development course at Wolverhampton spanning issues regarding the politics and policies of sport and leisure. His research focuses on the study of how marginalised populations participate in physical activity. He is a Trustee and Director of Sport4Life UK.Gerald Griggs is a Senior Lecturer in Sports Culture and Physical Education in the Faculty of Education, Health and Well Being at the University of Wolverhampton, UK. He is the author of An Introduction to Primary Physical Education (2012) and Understanding Primary Physical Education (2015), and has published articles on both physical education and the sociology of sport in a range of academic journals.