Dr Noel Mark Noël worked as an economist and lobbyist for Philip’s Inc. in Eindhoven, the Netherlands. He received his Doctorate of Business Administration (DBA) from the University of Kentucky at Lexington in 1987. He holds an MS in Marketing and a BS in International Business from Northern Illinois University. He founded Brand-Metrics Inc., a sales and marketing research-based consulting company in Chicago, Illinois. He has published numerous scholarly articles, proceedings, and has presented papers at professional conferences. His scholarly interest in numismatics and the history of money has entertained and inspired several generations of business students, providing a welcome foundation in business and an education in the cultural values of capitalism. He is currently a Business Professor at the University of South Florida.