Janet Fulton is a Senior Lecturer in Communication and Media at the University of Newcastle, Australia, and teaches and researches in the area of journalism, journalism education, the future of journalism, social media, work-integrated-learning, and creativity and cultural production. Her research in these areas has been presented at national and international conferences and published in books, and she is the co-editor of The Creative System in Action: Understanding Cultural Practice and Production (2016). She is an Executive Member (NSW representative) of the Australia and New Zealand Communication Association and is on the Executive of the Journalism Education and Research Association of Australia.Phillip McIntyre is an international expert in researching and teaching creativity and innovation. He has published widely in this area with a particular focus on the creative processes involved in various aspects of music including song-writing, sound engineering and producing. His publications include Creativity and Cultural Production: Issues for Media Practice (2012) and The Creative System in Action: Understanding Cultural Production and Practice (2016). He was previously involved in the music industry as a songwriter, instrumentalist, musical director and manager for various groups dealing with promoters, record companies and distribution labels.