Valentina Marinescu is a PhD Reader at the Faculty of Sociology and Social Work at Bucharest University. She teaches undergraduate and graduate courses in media and society, and methods of researching mass communication. Her interests lie in media and communication studies, with a specific focus on East Asia. She has also published articles and book chapters on those subject matters. She was a fellow at the Academy of Korean Studies, Republic of Korea. Silvia Branea, PhD, is Associate Professor at the Department of Cultural Anthropology and Communication in the Faculty of Journalism and Communication Sciences at the University of Bucharest, and Associate Researcher at the Laboratory “Sociology of Communication and Public Space”, at the Institute of Sociology of The Romanian Academy. Apart from her teaching and research activities, she has also collaborated with Radio Romania Cultural, the public radio broadcasting company. Her main areas of research are communication and globalization; the reception of TV series among youth; organizational sociology; and the analysis of online inter-ethnic forums. Her publications comprise author volumes (two single author books and two co-authored works), as well as studies published in both Romanian and international journals, including Romanian Journal of Journalism and Communication, Journal of Community Positive Practices, and Journal of Media Research.Bianca Mitu is a Lecturer at the University of Bucharest. She has a PhD in Communication Science, and was a Visiting Scholar at CAMRI, University of Westminster, Faculty of Arts, Media and Design, London, in 2011. Her research interests lie in media and communication studies, with a specific focus on political communication and television studies. She has an outstanding international scientific background, and has published in international journals from the UK, Italy, Germany and USA. She is an active member of important international scientific associations, including IAMCR, ECREA, and the UK Social Policy Association, and an active editorial board member of Journalism and Mass Communication Journal, Interpersona, and Management Dynamics in the Knowledge Economy.