Robert Crawford is Senior Lecturer in Public Communication at the University of Technology, Sydney. He is the author of But Wait, There’s More...: A History of Australian Advertising, 1900–2000 (2008) and co-edited Australians in Britain: The Twentieth Century Experience (2009).Judith Smart is Principal Fellow at the University of Melbourne and Adjunct Professor at RMIT University. She is a past editor of Australian Historical Studies and present editor of the Victorian Historical Journal. She is currently working on a history of the National Council of Women of Australia 1931–2006.Kim Humphery is Associate Professor and Deputy Head of the School of Global Studies, Social Science and Planning, RMIT University. He is the author of Shelf Life: Supermarkets and the Changing Cultures of Consumption (1998) and Excess: Anti-Consumerism in the West (2009).