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Picture of Campania’s Wine on the Net

Campania’s Wine on the Net

A Translational-Terminological Analysis of Winespeak

Author(s): Francesco Nacchia

Book Description

This book explores the multi-sensorial world of wine-tasting language, with a specific focus on communicative dynamics between winemakers and ordinary consumers in the context of online commerce. Promotional tasting notes of labelled wines from Campania—a Southern Italian region famous worldwide for its unique wine tradition—in their Italian and English version, are analysed to pursue the twofold aim of identifying the most common knowledge domains from which wine professionals draw new words from, and assessing the degree of terminological harmonisation between these descriptions and national/international terminological standards. Translation strategies put into use to promote Italian wines to the wider English-speaking audience are also discussed. The book provides a snapshot of wine language and is addressed to linguists and other academics, as well as members of the wine community and ordinary wine drinkers.

Hardback

ISBN-13: 978-1-5275-3109-3
ISBN-10: 1-5275-3109-0
Date of Publication: 01/06/2019
Pages / Size: 212 / A5
Price: £61.99
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Biography

Francesco Nacchia is an Adjunct Professor at the University of Naples “Parthenope” and “L’Orientale”, Italy, where he currently teaches English Language and Linguistics. He holds a PhD in Eurolanguages and Specialized Terminology from the University of Naples “Parthenope”, where he has researched on agribusiness terminology with a specific focus on trade, wine-tasting, and innovative eating practices. His major research interests also include literary translation, song and music translation, and corpus linguistics.