Prof. Dr. Reiner Springer Retired Professor of International Business and Marketing, Wirtschaftsuniversität Wien, Austria. He holds degrees in international trade and marketing and a doctorate in international business administration. His research and publications are focused on international marketing especially marketing in Central and Eastern Europe. Visiting Professor at business schools in France, Sweden, Argentina, United Kingdom, and Finland. Petr G. Chadraba Petr G. Chadraba received his Ph.D. from University of Nebraska – Lincoln. He is an associate professor of marketing at DePaul University, Chicago, USA. His academic specialties are Consumer Behavior and International Marketing Management. In the 1990s prof. Chadraba spent several years working with universities in the Czech Rep. and Poland developing business curriculum comparable to western universities. He also developed and delivered management programs for managers in the two countries. These activities were financed by grants from the US government. He was also instrumental in developing a MBA program taught by DePaul University in Prague, Czech Republic. Since 1994 he and prof. Springer have jointly administered an annual Conference on Business and Marketing Strategies for CEE, held in Vienna, Austria.