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Business, Management and Accounting

Our Business, Management and Accounting collection at Cambridge Scholars Publishing comprises texts not just in these core areas, but also in strategic management, travel and tourism, marketing and administration, and hospitality. The collection will be a crucial touchstone for academics working across these areas, as well as to senior business leaders needing to keep pace with the latest developments affecting their own practice.

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Methods and Tools for Completing Doctor of Business Administration (DBA) Theses

This book offers complete and operational methodology guidelines for the entire process of the Doctor of Business Administration (DBA) thesis. It provides insights into theory and practice, both indispensable for the successful completion of the research project. The volume draws on the contributions of major reference works, and o...
£64.99

Advertising, Values and Social Change

This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Ma...
£58.99

Basel Accords, Bank Capital and Portfolio Risk Behavior

With the endorsement of the Basel III contracts on the supervision of the banking industry, management of capital buffers throughout the business cycle have attained crucial importance for the reinforcement of financial stability in the banking system. This book departs from previous studies through its focus on developing countrie...
£64.99

Selected Writings on Financial and Economical Behaviours in the New Economy

The book evaluates the premise and consequences of financial behaviour in the new economy. It provides information about the financial and innovative behaviours of consumers in the new economy, where changing technology and knowledge are the main tools. It consists of two sections and nine chapters based on the financial behaviours...
£58.99

Self-Action Leadership (Volume I)

Self-Action Leadership (Volumes 1 and 2) provides the first, and only, books of their kind in the academic world today. This two volume set single-handedly carves out a new and unique scholarly niche by providing the first comprehensive and secular manual to holistically address society’s universal need for personal leadership and ...
£76.99

Self-Action Leadership (Volume II)

Self-Action Leadership (Volumes 1 and 2) provides the first, and only, books of their kind in the academic world today. This two volume set single-handedly carves out a new and unique scholarly niche by providing the first comprehensive and secular manual to holistically address society’s universal need for personal leadership and ...
£99.99

The Consumer Culture Theory of Brands

Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains w...
£58.99

Human Resource Management at the Crossroads

This book contains a selection of theoretical and empirical studies that highlight a number of complexities and challenges for Human Resource Management (HRM) in organizations. It serves to illustrate the difficulty in explaining the role of human resources and the complexities implicit in the management of people working together,...
£58.99

Research, Development and Education in Tourism

This volume gathers together papers presented at the 15th International Conference of the International Business School held in Sofia, Bulgaria, in June 2018. The conference provided a platform for discussions of current trends, innovative models, practical challenges and possible decisions in the field of tourism, as a priority st...
£61.99

The TOMS Effect

In 2006, the TOMS shoe company radically disrupted the for-profit business model, literally for good. In challenging what a money-making company could do with its earnings, TOMS incorporated a giving component within its business model, making giving intrinsic to each sale. For every pair of shoes sold, another pair would be given ...
£58.99

Computer-Mediated Communication for Business

This collection is a guide to greater communication efficiency in both clarity and time-management for any professional or aspiring professional. It guides the reader through the ways in which communicating through technology rather than face-to-face can alter their perceptions of others and the perceptions others make of them. Eac...
£61.99

Considering Leadership Anew

For years now, leadership studies have emphasized functional social psychology approaches that reduce leadership to a couple of traits, styles, or recipes that supposedly give us the steps to follow when leading. The latter have taught us a lot, but are not enough to cope with the immense challenges of leading in a chaotic, intrica...
£58.99
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