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Business, Management and Accounting

Our Business, Management and Accounting collection at Cambridge Scholars Publishing comprises texts not just in these core areas, but also in strategic management, travel and tourism, marketing and administration, and hospitality. The collection will be a crucial touchstone for academics working across these areas, as well as to senior business leaders needing to keep pace with the latest developments affecting their own practice.

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Methods and Tools for Completing Doctor of Business Administration (DBA) Theses

This book offers complete and operational methodology guidelines for the entire process of the Doctor of Business Administration (DBA) thesis. It provides insights into theory and practice, both indispensable for the successful completion of the research project. The volume draws on the contributions of major reference works, and o...
£64.99

Advertising, Values and Social Change

This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Ma...
£58.99

Basel Accords, Bank Capital and Portfolio Risk Behavior

With the endorsement of the Basel III contracts on the supervision of the banking industry, management of capital buffers throughout the business cycle have attained crucial importance for the reinforcement of financial stability in the banking system. This book departs from previous studies through its focus on developing countrie...
£64.99

Selected Writings on Financial and Economical Behaviours in the New Economy

The book evaluates the premise and consequences of financial behaviour in the new economy. It provides information about the financial and innovative behaviours of consumers in the new economy, where changing technology and knowledge are the main tools. It consists of two sections and nine chapters based on the financial behaviours of consumers and businesses in the new economy and the innovative approaches used in the employment, entrepreneurship and production processes.Today, both the consumers and the market-oriented enterprises are subject to financial contraction and expansion. Consumers now pay more attention to their budgets, and consumption habits are changing. In this context, consumer decisions are rational or psychological; they also depend on the proactive personality structure that can predict the future. Globalization and the convergence of markets, on the other hand, put the enterprises into tough competition. Businesses can change the financial behaviour of consumers through innovative methods. Moreover, the damage caused by enterprises to the environment can be reduced by improving their economic performance (eco-innovation).
£58.99

Self-Action Leadership (Volume I)

Self-Action Leadership (Volumes 1 and 2) provides the first, and only, books of their kind in the academic world today. This two volume set single-handedly carves out a new and unique scholarly niche by providing the first comprehensive and secular manual to holistically address society’s universal need for personal leadership and character education. Its single-minded aim is the global promotion and proliferation of leadership, character, and life skills education in nations, communities, organizations, schools, homes, and individual lives everywhere.The concept of Self-Action Leadership (SAL) is rooted in 30 years of extensive research spanning the fields of self-leadership, leadership, action research, character education, and autoethnography. In addition to drawing on the scholarship of these extant fields, SAL simultaneously builds upon them by introducing an original theory and model that executives, administrators, scholars, teachers, and practitioners alike can universally utilize to their own advantages and to the benefit of their colleagues, subordinates, and students.Volume I—The Self-Action Leadership Theory—contains prefacing material for the combined texts. It also includes the first four book sections of the two volume set.
£76.99

Self-Action Leadership (Volume II)

Self-Action Leadership (Volumes 1 and 2) provides the first, and only, books of their kind in the academic world today. This two volume set single-handedly carves out a new and unique scholarly niche by providing the first comprehensive and secular manual to holistically address society’s universal need for personal leadership and character education. Its single-minded aim is the global promotion and proliferation of leadership, character, and life skills education in nations, communities, organizations, schools, homes, and individual lives everywhere.The concept of Self-Action Leadership (SAL) is rooted in 30 years of extensive research spanning the fields of self-leadership, leadership, action research, character education, and autoethnography. In addition to drawing on the scholarship of these extant fields, SAL simultaneously builds upon them by introducing an original theory and model that executives, administrators, scholars, teachers, and practitioners alike can universally utilize to their own advantages and to the benefit of their colleagues, subordinates, and students.Volume II—The Self-Action Leadership Model—contains the last four book sections and the appendices for the combined volumes, including the Freedom Focused Corporate Declaration of Independence and Constitution.
£99.99

The Consumer Culture Theory of Brands

Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption.
£58.99
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