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Business, Management and Accounting

Our Business, Management and Accounting collection at Cambridge Scholars Publishing comprises texts not just in these core areas, but also in strategic management, travel and tourism, marketing and administration, and hospitality. The collection will be a crucial touchstone for academics working across these areas, as well as to senior business leaders needing to keep pace with the latest developments affecting their own practice.

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An Indonesian Study of Mixed Methods

A mixed methods research study is where the researcher/s combines elements of qualitative and quantitative research approaches by converging different data sources. However, such triangulation of data is not in itself a method in the same way as a quantitative or qualitative approach with a specific paradigm. Triangulation is a pla...
£64.99

A Practical Introduction to Day Trading

Many individuals enter financial markets with the objective of earning a profit from capitalizing on price fluctuations. However, many of these new traders lose their money in attempting to do so. The reason for this is often because these new traders lack any fundamental understanding of financial markets, they cannot interpret an...
£58.99

Customer-Centricity

The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these sa...
£58.99

Enhancing Quality in Higher Education for Better Student Outcomes

This collection of essays explores ways that universities in East Africa can better serve the common good. Each essay here delves into different aspects of improving the quality of higher education. Readers are introduced to insightful discussions of the role of quality assurance in creating educational systems that are relevant to...
£58.99

Megatrends and How to Survive Them

Behind the headlines, things are happening—remorselessly and inexorably. They will have more impact on the world than the passing news in today’s headlines. The new global environment will be very different. Are you prepared? How will you, your family, and your business cope?Today’s world is very noisy. How do you filter out what i...
£58.99

A Critique of Anti-Dumping Laws

This book presents a critical analysis of anti-dumping laws enforced by the World Trade Organisation. Anti-dumping laws are the most debatable provisions of the WTO, which, though legally permitted, have a significant distorting effect on trade. They are also often used as a non-tariff barrier to trade in the form of regulatory pro...
£58.99

Emerging Challenges in Mergers and Acquisitions

Mergers and acquisitions have gained a significant position in the corporate landscape in India. While this is so, the law relating to this field is still at its nascent stage, facing several emerging challenges. This collection of papers, selected pursuant to the NLIU Trilegal Summit on Mergers and Acquisitions, 2018, highlights s...
£61.99

The Story Cookbook

Stories and storytelling represent powerful creative processes for communication and change across personal, organisational and community contexts. With over 80 activities collected from contributors around the world, The Story Cookbook is one of the most comprehensive collections of story-based activities currently available. The ...
From £49.99

Global Mindset

“Think globally, act locally” is a phrase many of us grew up hearing. What we weren’t told, however, is how hard it is to accomplish. This work mines the well-researched field of global mindset by exploring the ways global knowledge allows organizations of any size or tenure to become more effective on the global scene. It draws on...
£58.99

Marketing and Humanity

This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both...
£68.99

The Changing Landscape of Global Businesses

The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux i...
£61.99

Why the Conventional Wisdom about the 2008 Financial Crisis is Still Wrong

Much of what has been heard, read, or taught about the 2008 financial crisis is incorrect. It was not caused by free market capitalism run amok. The crisis was not created by deregulatory zeal. It wasn’t primarily due to greed on Wall Street. The crisis was not simply created by people’s “irrational exuberance” or “animal spirits.”...
From £25.00
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