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Business, Management and Accounting

Our Business, Management and Accounting collection at Cambridge Scholars Publishing comprises texts not just in these core areas, but also in strategic management, travel and tourism, marketing and administration, and hospitality. The collection will be a crucial touchstone for academics working across these areas, as well as to senior business leaders needing to keep pace with the latest developments affecting their own practice.

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Global Mindset

“Think globally, act locally” is a phrase many of us grew up hearing. What we weren’t told, however, is how hard it is to accomplish. This work mines the well-researched field of global mindset by exploring the ways global knowledge allows organizations of any size or tenure to become more effective on the global scene. It draws on...
£58.99

Marketing and Humanity

This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both...
£68.99

The Changing Landscape of Global Businesses

The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux i...
£61.99

Why the Conventional Wisdom about the 2008 Financial Crisis is Still Wrong

Much of what has been heard, read, or taught about the 2008 financial crisis is incorrect. It was not caused by free market capitalism run amok. The crisis was not created by deregulatory zeal. It wasn’t primarily due to greed on Wall Street. The crisis was not simply created by people’s “irrational exuberance” or “animal spirits.”...
£58.99

The Mature Corporation

This volume represents the first textbook of the Maturity Institute, a new, not-for-profit, multi-disciplinary professional development institution established in 2012 to address the developmental needs of corporations. It explains the institution’s brief history, philosophy, goals, principles, strategic framework and measurement o...
£68.99

Crisis Communication in the Digital Age

Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in ...
£58.99

Economic Value Added for Competitive Advantage

Economic Value Added (EVA®) has been a much discussed concept that has assisted in the turnaround of a number of multinational enterprises across the world. It is based upon the theory of ‘economic profit’ that enables companies to capture and create wealth both for themselves and their stakeholders. The strategic decisions of perf...
£61.99

Servant Leadership

Servant Leadership: Attitudes, Skills and Behaviours is for hands-on learners who want to develop a leadership style that will build effective organizations, achieve outstanding results and cultivate productive, 360-degree relationships. This book details a holistic leadership approach that builds a community of workers through a c...
£61.99

The Disclosure and Assurance of Corporate Social Responsibility

The essays collected here specifically examine the new trends of sustainability performance and reporting. They provide theoretical argumentation and evidence about sustainability performance, and determinants of its voluntary disclosure and external assurance. The book will interest companies, managers, shareholders, stakeholders ...
£61.99

Currencies and Cultures

Why cultures are different can be examined through the multifaceted lens of their currencies, their economic policies, and the very foundations of how money works. Anyone who has traveled abroad immediately senses the cultural differences, even before learning about the language, politics, or history of the people. The tourist is p...
£61.99

Managing Enterprise Resource Planning Adoption and Business Processes

The recent decades have witnessed many ERP failures attributable to a plethora of mistakes, and the author writes this book aiming to correct these malpractices concerning ERP adoption. The author presents an adoption methodology, called the Full Lifecycle ERP Adoption Reference (FLEAR) model, to promote holistic project management...
£61.99

The Fashion Industry and Eating Disorders

The world of fashion models is attractive for everybody. For the average audience, a fashion model’s life is glamourous, elegant and enviable, and many young women aspire to follow such ideals. Today, in the age of modern information technologies, there are endless tools for communicating with the world related to fashion. The dail...
£61.99
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