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Business, Management and Accounting

Our Business, Management and Accounting collection at Cambridge Scholars Publishing comprises texts not just in these core areas, but also in strategic management, travel and tourism, marketing and administration, and hospitality. The collection will be a crucial touchstone for academics working across these areas, as well as to senior business leaders needing to keep pace with the latest developments affecting their own practice.

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Marketing Study Guide

This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collect...

Perspectives in Project Management

All the contributions to this volume are condensed versions of research projects undertaken by students in the final year of the online Master of Project Management degree delivered by the University of South Australia in conjunction with Open Universities Australia.Contributors to this book consist primarily of graduated Masters’ ...

Proceedings of the 9th ProLISSA Conference

Countries in the African continent are implementing strategies to overcome developmental and societal challenges to remain competitive in the new global knowledge-based economy. Libraries and archives can play an important role in this process through provision of information. Information in modern society is valued as an essential...

Traditions and Innovations in Contemporary Tourism

This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspectives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, it offers a collection of recent regiona...

The Virtual World and Marketing

This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers...

Trade Perspectives in the Context of Safety, Security, Privacy and Loyalty

This book represents the work of a team of theorists and practitioners from various Central and Eastern European countries who offer a multidisciplinary approach to security and safety issues which companies in international and domestic trade, as well as consumers, are facing nowadays. Contributions range from the topics of terror...

Discourse, Communication and the Enterprise

This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedure...

International Journal of Business Anthropology, Volume 7 (2)

This journal has been discontinued. Any issues are available to purchase separately....

The Internationalisation Maturity of the Firm

In the 21st century, even small firms can reach customers located in different, often remote, parts of the world. In fact, internationalisation has become a common phenomenon that affects the majority of companies worldwide. Recent research emphasises that there are numerous determinants of a company’s competitive advantage in the ...

Leadership Theories and Case Studies

Effective leadership does not occur by chance. Leaders must be trained and groomed for the daunting responsibility of leading organizations. Research shows that half of the people currently in leadership positions will fail. Why they fail and what can be done to prevent failure are the main subjects of this book. It shows that effe...

You Are Your Decisions

There are basically two categories of books on decision-making. One tells stories of how intuition guides decision-making. The other delineates a formal approach, based on decision-trees or matrices, often impenetrable to real-life decision makers. This book combines the best elements of both perspectives in a way that can be easil...
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Hospitality and Tourism in Transition in Central and Eastern Europe

This book is the result of the joint efforts of hospitality and tourism academicians of eleven countries in Central and Eastern Europe – all of them members of La Fondation pour la Formation Hôtelière based in Switzerland, which for more than twenty years has supported the development and the evolution of hospitality and tourism ed...
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