Maria Angela Polesana is Associate Professor at IULM University in Milan, Italy, where she teaches Sociology of Consumption and Sociology of Media. Her research is primarily focused on consumption, media, brands and advertising. She is also carrying out research for the Fashion Center (FACE) at IULM University, which specializes in the analysis of the socio-cultural aspects of fashion. Her publications include the books: Communication mix: come comunica l’impresa [Communication Mix: How the Enterprise Communicates] (2007); Criminality Show. La costruzione mediatica del colpevole [Criminality Show: The Media Construction of the Guilty] (2010); and La pubblicità intelligente: l’uso dell’ironia in pubblicità [Smart Advertising: The Use of Irony in Advertising] (2005).