Ploysri Porananond is Head of the Centre for Asian Tourism Research at Chiang Mai University, Thailand, and Editor-in-Chief of the Asian Journal of Tourism Research. Her research focuses on cultural tourism, as well as tourism and development in Thailand and Southeast Asia. Her publications include “Modernity and Evolution of a Festive Tourism Tradition: The Songkran Festival in Chiang Mai, Thailand” (2008), Rethinking Asian Tourism: Culture, Encounters and Local Response (edited with Victor T. King, 2014), “Tourism and Political Agendas in the Dum Hua Procession in the Songkran Festival” (2014), “Tourism and the Transformation of Ritual Practice with Sand Pagoda in Chiang Mai, Thailand” (2015), and “Khun Tok Dinner: The Transformation of a Lanna Eating Style into a Tourist Attraction in Chiang Mai, Thailand” (2015).Victor T. King is Emeritus Professor at the University of Leeds, UK, Professorial Research Associate at the School of Oriental and African Studies at the University of London, Adjunct Professor at Chiangmai University, Thailand, and Distinguished Visiting Fellow at Universiti Brunei Darussalam. He has long-standing research interests in the sociology and anthropology of Southeast Asia. His recent publications include The Historical Reconstruction of Southeast Asian Studies: Korea and Beyond (edited with Park Seung Woo 2013), Rethinking Asian Tourism: Culture, Encounters and Local Response (edited with Ploysri Porananond, 2014), and UNESCO in Southeast Asia: World Heritage Sites in Comparative Perspective (2016).