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Picture of Successful Case Studies in the Canary Islands' Tourism Industry

Successful Case Studies in the Canary Islands' Tourism Industry

Editor(s): Teresa Aguiar Quintana, Rosa M. Batista Canino

Book Description

This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.

Hardback

ISBN-13: 978-1-4438-9129-5
ISBN-10: 1-4438-9129-0
Date of Publication: 01/08/2017
Pages / Size: 365 / A5
Price: £68.99
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Biography

Teresa Aguiar Quintana is an international researcher specializing in tourism management, having received her PhD in Business and Economics from the University of Las Palmas de Gran Canaria, Spain, and a Revenue Management Certificate from Cornell University, USA. She has published more than 15 academic journal articles, as well as various books about leadership and quality in the hospitality industry and about competitiveness in tourism destinations. She is an experienced teacher of university students, lecturing on lodging operations and management, and in the last ten years, has participated in various research projects, including one undertaken in cooperation with the Canarian Tourism Council about retrospective analysis in tourism in 2040.

Rosa M. Batista Canino is a Professor and Researcher specializing in entrepreneurship. After completing the European Doctoral Programme in Entrepreneurship and Small Business Management at the Nordic Universities of Copenhagen, Denmark, and Växjö, Sweden, she received her PhD in Business and Economics from the University of Las Palmas de Gran Canaria, Spain. She is now Vice Rector for Entrepreneurship and Employment at the University of Las Palmas de Gran Canaria. Her publications include academic journal articles and several books about entrepreneurship, innovation and tourism.