Srinivas Institute of Management Studies, a unit of A. Shama Rao Foundation’s Srinivas Group of Colleges, Mangalore, understands the social relevance of research and its contribution in developing a body of knowledge and therefore gives immense importance to the research output. In order to encourage the researchers in various fields relating to Management, Computer Applications and Social Work, Srinivas Institute of Management Studies has been organizing conferences with different contemporary themes on a regular basis. The conferences organized recently by the Institute are;1. National Conference on Changing Trends in Management, IT and Social Sciences, MANEGMA 2014 held on 9th April 20142. National Conference on Innovations and Best Practices in Higher Education Institutions, held on 28th June 20143. National Conference on Recent Trends in Computing & Information Technology, held on 9th August 20144. National Conference on Change & its Contemporary Social Relevance, held on 27th September 20145. National Conference on E-Learning, E-Business and E-Governance, to be held on 24th January, 2015We intend to continue our effort towards organizing more such conferences to encourage researchers.Srinivas Institute of Management Studies Conference Series will contain the following books based on the conferences already organized by us;1. Trends in Management, IT and Social Sciences2. Innovations and Best Practices in Higher Education Institutions3. Recent Trends in Computing & Information Technology4. Change & its Contemporary Social Relevance5. E-Learning, E-Business and E-GovernanceBooks will be added to the series as and when conferences are organized and will be co-edited. The first editor will be Prof. (Dr.) P. S. Aithal., Principal, Srinivas Institute of Management Studies, with the second editor being the convener of the concerned conference.Our aim is that all editions make telling contributions to the field, being of great use to all readers and researchers of the discipline.
Dr. P.S. Aithal originates from Udupi, Indian. He has an M.Sc. in Physics from Mangalore University, India, M.Sc. in E-Business from Manipal University, India, M.Tech. in Information Technology from Karnataka University, India, a Ph.D. in Physics from Mangalore University, India, and a Ph.D. in Management from Manipal University, India. His major fields of study are characterization of nonlinear optical materials, optical solutions, e-commerce and mobile business. He has two years post-doctoral research experience at Physical Research Laboratory, Ahmedabad, India and one year post-doctoral research experience at CREOL, University of Central Florida, USA, in the field of Characterization of nonlinear optical materials. He has over 20 years’ worth of teaching experience both at UG and PG level in Electronics, Computer Science and Business management. Currently he is working as PRINCIPAL at Srinivas Institute of Management Studies, Mangalore, India. He has published about 35 research papers in peer reviewed journals and two text books on physics and Electronics for Engineering students. He has research interest in Nonlinear optical absorption, Optical Phase Conjugation, Photorefractive materials, e-business, m-business, ideal business, and nanotechnology business Opportunities. Dr. Aithal is member of World Productivity Council, U.K., member of Strategic Management Foruum, India, member of Photonics Society of India, CUSAT, Cochin, senior member of IEDRC.org, Singapore.