Teoman Duman, PhD, completed his doctoral education at Pennsylvania State University with a dissertation on marketing within hospitality and tourism. In recent years, he has been working at the International Burch University, Sarajevo, teaching marketing courses. He specialises in the marketing of service products, and has published two books, five book chapters and more than thirty research articles. He is the founder and editor of the Journal of Economic and Social Studies (JECOSS).Merdžana Obralić, PhD, is an academic staff member at International Burch University in Sarajevo, Bosnia and Herzegovina, having received her PhD from the same institution. She has experience of working within the areas of management, strategic management, international business management, and management and information systems.Erkan Ilgün, PhD, has been an academic staff member in undergraduate and graduate studies at International Burch University, Sarajevo, since 2008, having received his PhD from Universität Siegen, Germany. His fields of interest are behavioral economics, economic psychology, digital economics, financial markets, international macroeconomics, and economic growth. Uğur Ergun, PhD, received his Bachelor’s degree from Istanbul University and his Master’s degree from University Putra Malaysia. He obtained his PhD from the National University of Malaysia.