Michele Bonazzi received a PhD in Sociology from the Alma Mater Studiorum at the University of Bologna. He published the article “Il calcio nelle dinamiche di consumo: le forme del marketing e la costruzione di un'identità condivisa” in the journal Sociologia della Comunicazione, and is the author of La digitalizzazione della vita quotidiana. He currently works at the Alma Mater Studiorum at the University of Bologna and at the G. d’Annunzio University, Pescara-Chieti, and his research interests include digital media, consumption and communication.Valentina Di Simone is a PhD researcher at the G. D’Annunzio University, Pescara-Chieti. She is active in the fields of social innovation, health policies, and radical innovations. More specifically, she is working on the impact of radical innovations, such as those in the medical and genetics fields on the socio-economic trajectories of the near future. She studies the tension between scientific innovators and the consolidated (neo-feudal) interest, focusing on scientific communication, and is particularly interested in the consequences of radical changes and new ways to afford them.