After a number of years working in the fashion industry as a designer and pattern cutter, including management of both retail and wholesale elements of the trade, Penelope McElwee decided to follow her passion for art and architecture. She embarked on a BA degree around these subjects with the Open University, UK, and followed this with two Master’s degrees from Birkbeck College, UCL, and the Open University. In both instances her theses revolved around the white modern architecture of 1920s and 1930s France. The final culmination of her studies was the challenge of a PhD through Warnborough College, for whom she has additionally written several articles for their journal.
As Penelope turned to academic study and research after her career in fashion, she has yet to venture into the realms of lecturing, but it has allowed her entry into the exciting world of writing and publishing. Her first book, The Non-Representation of the Agricultural Labourers in 18th and 19th Century English Paintings, was published with Cambridge Scholars. This will be followed by a second, which will explore the world of advertising from the late Victorian period up until the 1930s, and will focus on how the newly formed agencies developed strategies to entice people, primarily women, to buy into brand loyalty.
Penelope explains her reasons for publishing her first book with Cambridge Scholars Publishing:
“In the course of working on my PhD in the Social History of Art with Warnborough College, they proposed the possibility that my Doctorate could be developed into a book. Cambridge Scholars Publishing was approached and the idea was accepted, and the outcome is my book ‘The Non-Representation of the Agricultural Labourers in 18th and 19th Century English Paintings’. Being a novice author I found the process somewhat of a challenge, but the support and help I received from the staff at Cambridge Scholars Publishing was invaluable, especially with regard to the mechanics of constructing a book and advising me with regard to the intricacies of image copyrights.”
As part of the Meet our Authors campaign, we are offering our readers a 50% discount on The Non-Representation of the Agricultural Labourers in 18th and 19th Century English Paintings. To redeem your discount, please enter the promotional code MOAMAR18 during checkout. Please note that this is a time-limited offer that will expire on 16th April 2018.