Tereza Pavlíčková is a PhD Candidate at the Faculty of Social Sciences, Charles University in Prague. Her research is primarily concerned with media audiences and their interpretation and use of media. She is also interested in exploring the relevance of philosophical hermeneutics and the theory of paratext for audience research. She is currently writing her thesis on audiences’ understanding of the author and its role in the process of interpretation. She has contributed to various edited monographs and international journals, including New Media and Society and The Communication Review.Irena Reifová is Assistant Professor in the Department of Media Studies at the Faculty of Social Sciences, Charles University in Prague. She works as a Research Coordinator at the department and teaches courses on critical media theories, cultural studies and media audiences. Her major scholarly interests are in television and popular culture, focusing especially on Czechoslovak and Czech serial television fiction. She is a vice-chair of the ECREA CEE Network and a member of the editorial board of the Communication Management Quarterly (Serbia). She reviews for various scholarly journals in the field of media and communication, including the European Journal of Communication, Communication, Culture and Critique, and Critical Studies in Television.