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International Journal of Business Anthropology

ISSN No: 2155-6237
Journal Editor(s):
Dr. Tian Guang

Journal Description

The International Journal of Business Anthropology is a bi-annual, double blind peer reviewed journal focusing upon business and economic anthropology sponsored by the College of Sociology and Anthropology, Sun Yat-Sen University, China and the Faculty of Social Science, VU University Amsterdam, The Netherlands.

Business and economic anthropology uses qualitative and ethnographic methods as an alternative to more formal methodologies, Specific tools include participant observation, informal and structured interviews, and other “naturalistic”, informal, and face to face methods of investigation. Business anthropologists play a key role in developing culturally sensitive policies and strategies in a world that increasingly typified by cross-cultural contact.

The journal seeks articles by anthropologically oriented scholars and practitioners in business and economic world. Regionally focused contributions are welcome, especially when their findings can be generalized. We encourage the dialogues between the findings or theories generated from the field of business anthropology and the theories of general anthropology. Topics of interest include, but are not limited to, general business anthropology theories and methods, management, marketing, consumer behavior, product design and development, knowledge management and competitive intelligence, human resources management, international business, etc.


- Generate an exchange of ideas between scholars, practitioners and industry specialists in the field of applied and business anthropology
- Encourage bridge building between the practitioner and the academic world
- Provide a vehicle of communication for anthropologists working within the practitioner world
- Provide a forum for work concerned with qualitative business analysis inspired by anthropological theory and methods

Call for Papers

We are always looking for good manuscripts! We encourage practitioners, students, community members, and faculty from all disciplines to submit articles. The Editors and one or more anonymous peer reviewers will review the manuscript prior to its acceptance for publication. In addition to research and academic articles, we feature case studies, commentaries and reviews. We welcome the papers in the area of:

1) Inter-cultural consultancy, training and management
2) Design anthropology and product development
3) Consumer research
4) Ethnography and organizations
5) Marketing and competitive intelligence
6) Human resources management
7) Organization changes
8) International business
9) Economic anthropology

Please send manuscripts, news notes and correspondence to: Dr. Robert Guang Tian, Co-Editor, IJAP, via e-mail at, or or


Dr. Robert G. Tian
Dr. Daming Zhou
Dr. Alfons H. van Marrewijk

Members of Editorial Board

Dr. Allen Batteau, Wayne State University, USA
Dr. William O. Beeman, University of Minnesota, USA
Dr. Gordon Bronitsky, Bronitsky and Associates, USA
Dr. Yu Chen, Sun Yat-Sen University, PRC
Dr. Gang Chen, Yunnan Finance and Economics University, PRC
Dr. Andrew Z. S. Demirdjian, California State University, USA
Dr. Heidi Dahles, VU University Amsterdam, NL
Dr. Lily Díaz, Aalto University, Finland
Dr. Ying Duan, Sun Yat-Sen University, PRC
Dr. Murad Esenov, Institute of Central Asia and Caucasian Studies, SE
Dr. Kreg T. Ettenger, University of Southern Maine, USA
Dr. Julia C. Gluesing, Wayne State University, USA
Dr. Ekaterina L. Khramkova, Moscow University of Industry and Finance, RU
Dr. Mahesh Ranjan Debata, Jawaharlal Nehru University, IN
Dr. Kewal Krishan, Panjab University, IND
Dr. Michael Lillis, Medaille College, USA
Dr. Peter Lugosi, Bournemouth University, UK
Dr. Catriona Macaulay, University of Dundee, UK
Dr. Christine Miller, Savannah College of Art and Design, USA
Dr. Pedro Oliveira, IPAM Marketing School, POR
Dr. Devinder Pal Singh, Punjabi University, IND
Dr. Xiaoguang Qi, University of Cambridge,UK
Dr. Jean N. Scandlyn, University of Colorado Denver, USA
Dr. Josephine Smart, University of Calgary, CA
Dr. Tulasi Srinivas, Emerson College, USA
Dr. Dan Trotter, Shantou University, PRC
Dr. Dixon Wong, Hong Kong University, HK
Dr. Alf Walle, Galen University, BZ
Dr. Xiaoliu Yang, Sun Yat-Sen University, PRC
Dr. Jianhua Zhao, University of Louisville, USA
Dr. Xudong Zhao, Renmin University, PRC

Members of Advisory Board:

Dr. Marietta L. Baba, University of Michigan, USA
Dr. Robbie Blinkoff, Context-Based Research Group, USA
Dr. Elizabeth Briody, Cultural Keys LLC, USA
Dr. Ken Friedman, Swinburne University of Technology, AUS
Dr. Jayne Howell, California State University Long Beach, USA
Dr. Ann Jordan, North Texas University, USA
Mr. Aaron Marcus, AExperience Design Intelligence, USA
Dr. Timothy de Waal Malefyt, BBDO Worldwide Advertising, USA
Dr. Robert J. Morais, Weinman Schnee Morais, Inc., USA
Mr. Toby Nord, Senior Lecturer, University of Minnesota, USA
Dr. Pamela Puntenney, Environmental & Human Systems Management, USA
Dr. Elizabeth Tunstall, Swinburne University of Technology, AUS
Dr. Shengmin Yang, Central University of Nationalities, PRC

Editor(s) Biography

Dr. Tian is a specially appointed professor of business administration and the Director of Business Anthropology Institute at the Business School of Shantou University. He serves as the Dean for Advanced College of Applied Anthropology at Jishou University, the editor for International Journal of Business Anthropology. Dr. Tian has authored and co-authored 24 academic books and about 100 academic articles both in English and in Chinese.

Dr. Zhou is one of the leading scholars in anthropology in China. He serves as a supvisor for doctoral students, the director of Chinese Population and Ethnic Group Study Center at Sun Sat-Sen University, Vice President for a number of academic associations in China at national level. Dr. Zhou has published over hundred academic articles and books both in Chinese and in English.

Journal Titles

International Journal of Business Anthropology Volume 6 (1)

The International Journal of Business Anthropology (IJBA) is a double-blinded peer reviewed journal focusing upon business anthropology. Topics of interest include, but are not limited to, general business anthropology theories and methods; management; marketing; consumer behaviour; product design and development; knowledge managem...

International Journal of Business Anthropology, Volume 6 (2)

This issue of International Journal of Business Anthropology contains seven articles related to various aspects of business anthropology, from theories to practices. The first text discusses the concept of business anthropology, the second discusses the impact of economic development on ethnic and cultural diversity with reference ...