Paolo Sordi is the Digital Communications and New Media Manager at LUISS University (www.luiss.edu). His main professional and research interests are web design, social media, information architecture, content marketing and management, search engine optimization, and semantic markup. He also focuses on new media writing, publishing, and self-representation paradigms brought about by Web 2.0 tools. He is an Adjunct Professor at Tor Vergata University of Rome, where he teaches Web Design and Development as part of the Master’s program in Information, Communication, and Publishing Sciences (www.editoriaecomunicazione.uniroma2.it). He is the author of a book on HTML5 and CSS3, titled Progettare per il Web [Designing for the Web], as well as several articles. His website is www.ipertesti.me.