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Customer Relationship Management using Business Intelligence

Author(s): Graham Sturdy

Book Description

This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions within the organisational context. It provides an in-depth coverage of all key areas relating to the implementation of ERP and BI systems. It provides unique practical guidance on implementing ERP and BI strategies as formulated by the author and a range of academic practitioners and industry experts. Importantly, it demonstrates how these systems can be implemented in a real-world environment and in a way that provides strategic alignment that is compatible with the strategic vision of the organisation. The author presents a “BI Psychology Adoption Model” which represents new and innovative thinking in relation to how employees within organisations react to the introduction of new technology within the workplace.


ISBN-13: 978-1-4438-4079-8
ISBN-10: 1-4438-4079-3
Date of Publication: 01/10/2012
Pages / Size: 380 / A5
Price: £49.99


Born in Dublin, Ireland, Graham R. Sturdy is an independent management consultant, who holds an MSc honours degree in Technology Management from the National University of Ireland Galway (NUIG), having originally graduated from the University of Limerick in Computer Engineering. Graham has considerable experience in Business Intelligence and Customer Relationship Management, being both a researcher and a practitioner in both of these disciplines.