World Immunization Week 2018 - Cambridge Scholars Publishing 28 March 2018

This month we are pleased to support World Immunization Week, taking place between the 24th and 30th of April. The World Health Organization estimates that immunization currently prevents between 2-3 million deaths per year, but that almost this amount again could be prevented if global vaccination coverage was to improve. World Immunization Week seeks not only to highlight the importance of vaccines and immunization efforts worldwide, but also to celebrate the commitment and efforts of those individuals who devote their lives to stopping preventable diseases.

At Cambridge Scholars Publishing, we are proud to publish texts that contribute to tackling the challenges of vaccination and immunization, as well as texts that unearth the diverse histories and practices of medicine. To mark World Immunization Week, we are therefore offering readers a 50% discount on 4 of our best-selling titles on medicine, medical education, and medical history. To find out more about each title, click on the image.

To redeem your discount, please enter the promotional code IMMUNE18 during checkout. Please note that this is a time-limited offer that will expire on 1st May 2018.

Picture of A Healthy Life on a Healthy Planet

The majority of people are under the impression that pollution affects mostly the environment. Thus, we are mainly concerned with climate change and the disappearance of wildlife. We are convinced that pollution doesn’t affect us as humans. However, the incidence rate of cancer is higher today than in the 1970s and we are witnessing more and more people with neurological, cardiovascular, pulmonary, and developmental diseases. Why is this so? This book explains how our health is very dependent on the quality of our environment. It explains, demystifies and summarizes in a simple and concise manner how these two sources of pollutants affect our body; which pesticides and sources of energy are the most harmful; the possible alternatives; the habits and misconceptions are preventing us from having a healthy environment; and how each of us can contribute in the improvement of our health and, by the same token, our environment.

Picture of Rejuvenating Medical Education

Returning to Homer’s Iliad and Odyssey for inspiration, this book uses these epics as a medium through which we might think imaginatively about key issues in contemporary medicine and medical education. These issues include doctors as heroes, and the legacy of heroic medicine in an age of clinical teamwork, collaboration and a more feminine medicine. The authors challenge ingrained habits in medical education, such as the way we characteristically “train” medical students to communicate with patients and colleagues; the reduction of compassion to the “skill” of empathy; the rote recital of the medical history as a “song”; and the new vogue for “resilience” as response to increasing levels of stress and burnout in the profession. Drawing on a wealth of experience in the field, the book promotes a new kind of medicine and medical education fit for the 21st century, but envisages these through the ancient lens of Homer’s two epics..

Picture of Systems Thinking in Medicine and New Drug Discovery

This second book in a two-volume set tells how the healthcare community is working with patients and their caregivers to help improve health using P4 medicine, proper nutrition and a healthy lifestyle. The healthcare community is finding ways to predict one’s susceptibility to diseases, so they can be prevented from occurring, when possible. When diseases do emerge, it is developing personalized therapies and ways for patients to participate in their own healthcare. At the same time, systems thinking dispels many misconceptions, such as ‘natural’ foods and ‘superfoods’. However, environmental toxins can counteract our best efforts. Still, systems thinking encourages us to fix the problem and not the blame. This book will appeal to professionals, non-professionals and patients, who can learn how to improve healthcare and prevent diseases, while reversing the effects of global climate change.

Picture of The Medical Pioneers of Nineteenth Century Lancaster

Modern medicine in England as we know it today is chiefly the product of the scientific developments of the nineteenth century. These advances included improved sanitation, the acceptance of the germ theory of disease as a result of the emergence of microbiology, and the advent of painless and routine surgical procedures. How then did medicine evolve in Lancaster during the nineteenth century? The focus here is the history of medicine in Lancaster and a community of practice amongst a few medical professionals who shaped Lancaster’s medical landscape. The reader will be introduced to these remarkable medical men and their names will gradually become familiar. Many of these individuals were second and even third generation surgeons and physicians. Background to these pioneers, as well as their successes and failures, is sketched within the context of Lancaster’s socio-economic environment and growth as an industrial town.

To find out more about World Immunization Week, please click here.

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Book of the Month - April 2018 28 March 2018

Our April Book of the Month is This Deep Pierian Spring: An Account of the Human Quest for Meaning by M.F. Sia and S. Sia.

Questions about the meaning of life and the nature of our being are as old as philosophy itself. In this acclaimed work M.F. Sia and S. Sia entwine philosophical themes with a narrative, storytelling approach to probe these longstanding questions.

Picture of This Deep Pierian Spring

Fundamental questions about life arise in various contexts, making us wonder about the real worth of living. However, it is certainly a sign of our times when one is alerted to the fundamental question about the meaning and significance of life by an ominous text message. The main character of this book, Professor Enrique de los Reyes, receives such a warning: the onset of super-typhoon Haiyan, the strongest ever to hit landfall, and the impending danger to his friend and his relatives in the Philippines. As he anxiously awaits more news, he recalls and reviews in the context of this tragedy his philosophical wanderings throughout a long academic career in pursuit of the meaning of life. He wonders how these could now be reconciled with the urgent need for him to attend to this particular situation. The response to his query comes from a most unexpected source as he assesses Alexander Pope’s advice to drink deeply from the Pierian spring and realises its import for one’s conduct in life.

To find out more, please click here to read a sample extract and contents page. 

We are offering all of our readers a generous 60% discount on this best-selling title. To redeem your discount, please enter the promotional code BOMAPR18 during checkout. Please note that this is a time-limited offer that will expire on 1st May 2018.

Please see below for highlights of the praise this book has been receiving:

“It draws the reader into such an interesting world of literature and ideas, into the lives of the fictional characters and into the imaginative contexts in which the authors place them […] a narrative of a journey: the one which we all must take, from being an observer of things, to becoming, in some sense, co-creator of all human values.”

—Rev. Dr Celia G. Kenny, Research Associate, Centre for Law and Religion, Cardiff University, UK

“What is the meaning of it all? What is life all about? The authors know how to address these questions and how to bring them to life. They do it with great candour and mildness — and with a philosophical depth only a life-long search, both professionally and personally, can bring forth. A brilliant philosophical novel!”

—Emeritus Professor André Cloots, Philosophy, Katholieke Universiteit, Leuven, Belgium

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Editorial Advisory Board’s ‘Recommended Read’ - April 2018 28 March 2018

This April, our Editorial Advisory Board member Professor Zeinab Ibrahim has chosen her ‘Recommended Read’: one of our best-selling titles, and increasingly recognised for its contribution to the field. Zeinab is Teaching Professor of Arabic Studies at Carnegie Mellon University-Qataris and a world-renowned expert on the sociolinguistics of Arabic, especially as it relates to teaching Arabic as a native or foreign language. She has published several books in this field, including Beyond Lexical Variation in Modern Standard Arabic with Cambridge Scholars Publishing in 2009.

We are offering all of our readers a 50% discount on Zeinab’s pick. To redeem your discount, please enter the promotional code EABAPR18 during checkout. Please note that this is a time-limited offer that will expire on 1st May 2018.

Picture of The Influence of Translation on the Arabic Language

Professor Zeinab Ibrahim’s ‘Recommended Read’:

The Influence of Translation on the Arabic Language: English Idioms in Arabic Satellite TV Stations

Author: Mohamed Siddig Abdalla.

This book explores the influence of translation on the Arabic language, with particular emphasis on the translation of English idioms by journalists working at Arabic satellite TV stations, using a mixed-methods approach (quantitative and qualitative).

The Influence of Translation on the Arabic Language raises many vital questions in the fields of English-Arabic translation, machine translation, lexicography and Arabic language academies. The author chose the most viable subjects – journalists – to conduct the study.  It has been mentioned in many other studies that journalists are the ones who translate all new idioms and phrases, thus in some ways they have adopted the role of translators as well.  Up until now, one of the most difficult tasks in the field of machine translation has been translating idioms and phrases. Although it is the role of language academies to carry out these translation tasks, they have not been doing so in the appropriate time frames. The book is a comprehensive study on the issue of translation from English to Arabic, especially idioms, and as such can be considered a pioneering work in this field. The work can be considered a landmark for lexicographers, machine translation, and translators in general. 

For further information on Professor Ibrahim, please click here.

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Featured Review - The Quest for Streetcar Unionism in the Carolina Piedmont, 1919–1922 28 March 2018

At Cambridge Scholars, we are very proud that many of our authors and their publications are critically acclaimed by eminent scholars in their respective fields. We put our authors at the centre of everything we do, and this month we would like to take this opportunity to highlight a particularly noteworthy review.

This month, we are delighted to showcase Robert Weldon Whalen’s review of Jeffrey M. Leatherwood’s book The Quest for Streetcar Unionism in the Carolina Piedmont, 1919–1922. Whalen is Professor in the History department at Queen’s University of Charlotte, and has published five books stretching widely across European and American history. Writing in The North Carolina Historical Review, Whalen described the book as “nuanced, rigorously researched, and engagingly written”:

"The Quest for Streetcar Unionism in the Carolina Piedmont, 1919–1922, based on a wide range of secondary sources and a surprisingly rich collection of primary sources, including interviews, focuses on the dramatic 1919 streetcar strike in Charlotte. […]Who would have guessed that the humble streetcar had such tales to tell! Leatherwood’s account is nuanced, rigorously researched, and engagingly written. It is an important contribution to our understanding of economic development, southern labor history, and the paradoxes peculiar to the New South."

–Robert Weldon Whalen, Queens University of Charlotte

To find out more about The Quest for Streetcar Unionism in the Carolina Piedmont, 1919–1922, click here.

We are always very happy to hear from authors with reviews of their titles and have published an ever-increasing number of reviews on our website. Being well-reviewed is a strong selling point for any book, and at Cambridge Scholars we have a number of ways in which we can help authors and editors to this end.

In the first instance, following publication our dedicated Reviews Editor will contact individuals and publications from our wide-ranging list of contacts. We have up to 20 review copies to send directly to any interested scholars or publications as standard. We appreciate that our authors have specialist knowledge in their subject areas, and we always welcome suggestions of potential reviewers both during and after publication.

For more information on the post-publication process, please visit our dedicated Post-Publication page by clicking here or email

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Meet our Authors: James Combs – March 2018 14 March 2018

James Combs is Professor Emeritus at Valparaiso University in Indiana, USA. He has been active in such academic associations as the Popular Culture Association and the International Communication Association. He is author and editor of a wide variety of books and articles, primarily on subjects related to social and political communication and popular culture, exploring such concepts as political drama, phony culture, the comedy of democracy, and the expansion of social play. His current research focus is in the broad field of popular experience, particularly the importance and variety of moving pictures.

James is a returning author with Cambridge Scholars Publishing, having published five books with us to date: Movie Time (2007), Wit's End: Making Sense of the Great Movies (2010), Comic Grace: We Mortal Fools in Movie Comedy (2013), Magical Suspension: The Movies as a Fun Experience (2015) and Cinematic Schooling: Popular Learning at the Movies (2018).

His next work, provisionally titled The Lasting Picture Show: An Inquiry into the Importance of Cinematic Knowing, is forthcoming.

After over a decade of publishing with Cambridge Scholars, James sums up his experiences:

I have used this efficient and congenial organization to look at various dimensions of moving pictures, including the temporal rhythms of movies (Movie Time), the importance of movie comedy (Comic Grace), the evaluation of the "great movies"(Wit's End), the role of motion pictures as a site of having fun (Magical Suspension), and the educative potential of moving pictures for human learning (Cinematic Learning). I am currently at work on a speculative effort about the future of motion pictures (The Lasting Picture Show).

All in all, I hope that these works have contributed to the study of moving pictures and enhanced the library of Cambridge Scholars Publishing books, which every year becomes more and more remarkable in its apparently infinite variety and high quality. I am glad that I could be part of that grand publishing enterprise. For scholars, there are no final answers, but at least we can use our curiosity to look wide and deep in the world to see what we can find out. The true, the good, and the beautiful are as always worth knowing and expressing, and I for one just can't stop looking and asking.

As part of the Meet our Authors campaign, we are offering our readers a 50% discount on Cinematic Schooling: Popular Learning at the Movies. To redeem your discount, please enter the promotional code MOAMAR18 during checkout. Please note that this is a time-limited offer that will expire on 16th April 2018.

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Meet our Authors: Penelope McElwee – March 2018 14 March 2018

After a number of years working in the fashion industry as a designer and pattern cutter, including management of both retail and wholesale elements of the trade, Penelope McElwee decided to follow her passion for art and architecture. She embarked on a BA degree around these subjects with the Open University, UK, and followed this with two Master’s degrees from Birkbeck College, UCL, and the Open University. In both instances her theses revolved around the white modern architecture of 1920s and 1930s France. The final culmination of her studies was the challenge of a PhD through Warnborough College, for whom she has additionally written several articles for their journal.

As Penelope turned to academic study and research after her career in fashion, she has yet to venture into the realms of lecturing, but it has allowed her entry into the exciting world of writing and publishing. Her first book, The Non-Representation of the Agricultural Labourers in 18th and 19th Century English Paintings, was published with Cambridge Scholars. This will be followed by a second, which will explore the world of advertising from the late Victorian period up until the 1930s, and will focus on how the newly formed agencies developed strategies to entice people, primarily women, to buy into brand loyalty.

Penelope explains her reasons for publishing her first book with Cambridge Scholars Publishing:

In the course of working on my PhD in the Social History of Art with Warnborough College, they proposed the possibility that my Doctorate could be developed into a book. Cambridge Scholars Publishing was approached and the idea was accepted, and the outcome is my book ‘The Non-Representation of the Agricultural Labourers in 18th and 19th Century English Paintings’. Being a novice author I found the process somewhat of a challenge, but the support and help I received from the staff at Cambridge Scholars Publishing was invaluable, especially with regard to the mechanics of constructing a book and advising me with regard to the intricacies of image copyrights.”

As part of the Meet our Authors campaign, we are offering our readers a 50% discount on The Non-Representation of the Agricultural Labourers in 18th and 19th Century English Paintings. To redeem your discount, please enter the promotional code MOAMAR18 during checkout. Please note that this is a time-limited offer that will expire on 16th April 2018.

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World Poetry Day 2018 - Cambridge Scholars Publishing 28 February 2018

This month, we are pleased to support World Poetry Day, which takes place every year on 21st March. This day was first adopted by UNESCO in 1999, and while many countries celebrate their own national or international poetry days, World Poetry Day has the aim of “supporting linguistic diversity through poetic expression and increasing the opportunity for endangered languages to be heard”.

In the words of T.S. Eliot, “Our talking about poetry is an extension of our experience of it; and as a good deal of thinking has gone to the making of poetry, so a good deal may go to the study of it,” and at Cambridge Scholars we are proud to play a role in the continuing reading and discussion of poetry and poetic thought.

To celebrate World Poetry day we are offering our readers a 50% discount on 4 of our best-selling titles on poetry and the study of poetry. To find out more about each title, click on the image.

To redeem your discount, please enter the promotional code POETRY18 during checkout. Please note that this is a time-limited offer that will expire on 2nd April 2018.

The present age has seen an explosion of verse novels in many parts of the world. A novel written in verse contradicts theories that distinguish the novel as essentially a prose genre. The boundaries of prose and verse are, however, somewhat fluid. This is especially evident in the case of free verse poetry and the kinds of prose used in many Modernist novels. The contemporary outburst may seem a uniquely Postmodernist flouting of generic boundaries, but, in fact, the verse novel is not new. Its origins reach back to at least the eighteenth century. A Genealogy of the Verse Novel investigates the status of the verse novel as a genre and traces its mainly English-language history from its beginnings. The discussion will be of interest to genre theorists, prosodists, narratologists and literary historians, as well as readers of verse novels wishing for some background to this apparently new literary phenomenon.

Autobiographical Poetry in England and Spain, 1950-1980: Narrating Oneself in Verse traces the founding critical theories of the autobiographical genre, from the Enlightenment period to the most recent developments. It offers an increased effectiveness of the poem to express the narrative purposes of autobiography, recognizing poetic writing that has the extraordinary ability to say what “the mortal language does not say,” to quote Leopardi. The works of Seamus Heaney, Thom Gunn, Carlos Barral and Jaime Gil de Biedma are analyzed here, and show an unveiling of the self through memories, places and objects that often characterize them and that allow, to whomever recalls one’s own experience through writing, the recovery and restoration of essential meanings to the reconstruction not only of subjective identity, but also of one’s own community.

Englishness and Post-imperial Space: The Poetry of Philip Larkin and Ted Hughes probes into the English mindset immediately after the British withdrawal from the colonies, and examines how the loss of power and global prestige affected contemporary poetry, particularly that of Philip Larkin and Ted Hughes. Frustration and disillusionment, even anger, characterised the era and many of the literary works the period produced. Most writers became insular and were obsessed with the ‘English’ elements in their writing. The great, international and cosmopolitan themes (of Eliot, for instance) were replaced by those of narrow domestic importance. It is in such a context, this book argues, that Larkin and Hughes returned to the old England, most notably to the themes of gradually vanishing pristine landscape and national myths and legends, to the archetypal English customs and conventions.

The early works of Paul Auster convey the loneliness of the individual fully committed to the work of writing, as if he were confined within the book that dominates his life. All through Auster’s poetry, essays and fiction, the work of writing is an actual physical effort, an effective construction. The Imagery of Writing in the Early Works of Paul Auster: From Stones to Books studies the symbolism of the genetic substance of the world (re)built through the work of writing, inside the walls of the room, closed in space and time, though open to an unlimited mental expansion. Auster’s work is an aesthetic-literary self-reflection about the mission of writing. The writer-character is like an inexperienced God, whose hands may originate either cosmos or chaos, life or death, hence Auster’s recurring meditation on the work and the power of writing, at the same time an autobiography and a self-criticism.

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Cambridge Scholars Publishing expand subject coverage and open new representative offices 28 February 2018

Cambridge Scholars Publishing have launched an expansion programme in science and technology book publishing, building on their historic base in Humanities and Social Sciences.

This move has already gathered a number of proposals and submissions, details of which can be found in the Life SciencesHealth Sciences and Physical Sciences tabs on the publisher’s web page.

We always welcome your suggestions for new publications, whether in these new subject areas or in the established Social Sciences area, and invite you to submit a proposal. You can do so by visiting our dedicated proposal submission page here, completing a proposal form and submitting it to our commissioning editor, Camilla Harding.

The expansion into these subject areas is supported by the development of subject-based Editorial Advisory Boards. More than 200 of these boards are now in place across the full range of Cambridge Scholars’ book publishing activities.

If you are interested in joining an Editorial Advisory Board, we are accepting applications – please fill out the Advisory Board application form here (PDF) and submit this to

We are also delighted to announce the opening of new representative offices in Berlin and Barcelona. Authors and customers have their own dedicated email contacts: (Germany) and (Spain).

For further details on the new Cambridge Scholars representative offices, please visit the Contact Us page.

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Book of the Month - March 2018 28 February 2018

Our March Book of the Month is Architectural Voices of India: A Blend of Contemporary and Traditional Ethos by Apurva Bose Dutta.

The field of architecture has gradually evolved from being a mere profession to becoming a representation of the society in which we live. Architects form the voice of this profession, and an in-depth discussion with them allows a greater understanding of their theories, visions for architecture, and contributions towards the field, and how they are managing the non-linear societal evolution in a comprehensive manner.

The book will appeal to architectural and building industry practitioners and students of architecture, as well as the general reader, as it speaks about architecture as an integral part of building a nation. It traverses the architecture journey in India, and bestows a clarity on the directions still to be taken.

To find out more, please click here to read a sample extract and contents page. 

We are offering all of our readers a generous 60% discount on this best-selling title. To redeem your discount, please enter the promotional code BOMMAR18 during checkout. Please note that this is a time-limited offer that will expire on 2nd April 2018.

Please see below for highlights of the praise this book has been receiving:

“Architectural Voices contains the first-ever frank and honest narration made by the featured Indian architects about their journey and understanding of the profession and architectural practice, which is sure to go a long way in helping and directing the younger generation of architects in making appropriate choices in the profession. It must find appropriate place and should form an integral part of academic circles of the profession, especially the libraries of the architecture schools.”

—Professor Jit Kumar Gupta, Founder Director of College of Architecture, IET, Bhaddal

“Conducted and edited by Ar. Apurva Bose Dutta, this new publication offers a kaleidoscopic overview of post-independence architecture of India and a nearer view into the last three decades. [...] A must read for all students and young architects who are in need of direction for their own careers, this book can provide studied insights and critical thoughts.”

—Professor Sathya Prakash Varanashi, RV College of Architecture

“Architects and planners, being in a creative field in which imagination has no boundaries, reveal much diversity in their building genres, philosophies, theories, specialisations, visions and handling of core issues of architecture. This book not only celebrates this diversity but also builds a framework in which architecture and its various facets - its role, education standards, trending themes, the social responsibility of architects and the way forward - can be discussed.”

—L'Avenir Elevator Digest, December 2017

“The design dialogue between the author and the eminent design personalities makes an interesting read for not only those that are part of the design fraternity but also for a layman to understand the nuances of architecture and the scenario of urban development across the country. The language is fluid and easy to understand for the reader. [...] Architecture is indeed an integral part of everyone's daily life and irrespective of the on-going discussion on whether architecture shapes the society or the society influences the architects, the idea of writing about the architects who unlike their western counterparts seldom write about themselves or their work is worth appreciating.”

—BuildoTech, October-December 2017

“Apurva needs to be complimented on taking the road less travelled. Very few young architects would like to make a profession out of architectural writing—here is to a determined one!”

—Rajnish Wattas, Former Principal of Chandigarh College of Architecture

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Editorial Advisory Board’s ‘Recommended Read’ - March 2018 28 February 2018

This March, our Editorial Advisory Board member Narcís Bassols has chosen his ‘Recommended Read’: one of our best-selling titles, noteworthy for the contribution it makes to its field. Narcís is currently a full-time lecturer and researcher in Tourism at the Universidad Externado de Colombia in Bogota, Colombia. He also has practical experience in his field, having worked for several years in the manufacturing industry as an export salesman as well as in the hospitality industry.

Cambridge Scholars Publishing is offering all of our readers a 50% discount on Narcís’ pick. To redeem your discount, please enter the promotional code EABMAR18 during checkout. Please note that this is a time-limited offer that will expire on 2nd April 2018.

Narcís Bassols’ ‘Recommended Read’:

Privileged Mobilities: Tourism as World Ordering

Editors: Mekonnen Tesfahuney and Katarina Schough.

Privileged Mobilities contributes to a growing school of critical studies of tourism. Mobility is about power and space. In this anthology, a series of questions are raised regarding privileged mobiles – who travels, where and whence, and why – not least from the standpoint of class, gender, ethnicity and citizenship.

This volume is a collective effort by Swedish researchers in the tradition of critical studies in tourism. The authors remind us that tourism can be a source of inequalities, exploitation and continued colonialism. The chapters address topics as varied as tourism in Africa and tourism and gender in order to prove how tourism has pervaded most (if not all) life compartments of today’s individual. Through this mobile individual, domination of the poorer countries has continued in many ways. Firmly grounded in sociological and anthropological traditions, particularly those of tourism, and showing the problems posed by the current understanding of tourism, the book is a clear call to those involved in the industry and the general public to build more equal and socially sustainable tourism.” 

For further information on Narcís, please click here.

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