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Blog posts of '2018' 'March'

World Immunization Week 2018 - Cambridge Scholars Publishing 28 March 2018

This month we are pleased to support World Immunization Week, taking place between the 24th and 30th of April. The World Health Organization estimates that immunization currently prevents between 2-3 million deaths per year, but that almost this amount again could be prevented if global vaccination coverage was to improve. World Immunization Week seeks not only to highlight the importance of vaccines and immunization efforts worldwide, but also to celebrate the commitment and efforts of those individuals who devote their lives to stopping preventable diseases.

At Cambridge Scholars Publishing, we are proud to publish texts that contribute to tackling the challenges of vaccination and immunization, as well as texts that unearth the diverse histories and practices of medicine. To mark World Immunization Week, we are therefore offering readers a 50% discount on 4 of our best-selling titles on medicine, medical education, and medical history. To find out more about each title, click on the image.

To redeem your discount, please enter the promotional code IMMUNE18 during checkout. Please note that this is a time-limited offer that will expire on 1st May 2018.

Picture of A Healthy Life on a Healthy Planet

The majority of people are under the impression that pollution affects mostly the environment. Thus, we are mainly concerned with climate change and the disappearance of wildlife. We are convinced that pollution doesn’t affect us as humans. However, the incidence rate of cancer is higher today than in the 1970s and we are witnessing more and more people with neurological, cardiovascular, pulmonary, and developmental diseases. Why is this so? This book explains how our health is very dependent on the quality of our environment. It explains, demystifies and summarizes in a simple and concise manner how these two sources of pollutants affect our body; which pesticides and sources of energy are the most harmful; the possible alternatives; the habits and misconceptions are preventing us from having a healthy environment; and how each of us can contribute in the improvement of our health and, by the same token, our environment.

Picture of Rejuvenating Medical Education

Returning to Homer’s Iliad and Odyssey for inspiration, this book uses these epics as a medium through which we might think imaginatively about key issues in contemporary medicine and medical education. These issues include doctors as heroes, and the legacy of heroic medicine in an age of clinical teamwork, collaboration and a more feminine medicine. The authors challenge ingrained habits in medical education, such as the way we characteristically “train” medical students to communicate with patients and colleagues; the reduction of compassion to the “skill” of empathy; the rote recital of the medical history as a “song”; and the new vogue for “resilience” as response to increasing levels of stress and burnout in the profession. Drawing on a wealth of experience in the field, the book promotes a new kind of medicine and medical education fit for the 21st century, but envisages these through the ancient lens of Homer’s two epics..

Picture of Systems Thinking in Medicine and New Drug Discovery

This second book in a two-volume set tells how the healthcare community is working with patients and their caregivers to help improve health using P4 medicine, proper nutrition and a healthy lifestyle. The healthcare community is finding ways to predict one’s susceptibility to diseases, so they can be prevented from occurring, when possible. When diseases do emerge, it is developing personalized therapies and ways for patients to participate in their own healthcare. At the same time, systems thinking dispels many misconceptions, such as ‘natural’ foods and ‘superfoods’. However, environmental toxins can counteract our best efforts. Still, systems thinking encourages us to fix the problem and not the blame. This book will appeal to professionals, non-professionals and patients, who can learn how to improve healthcare and prevent diseases, while reversing the effects of global climate change.

Picture of The Medical Pioneers of Nineteenth Century Lancaster

Modern medicine in England as we know it today is chiefly the product of the scientific developments of the nineteenth century. These advances included improved sanitation, the acceptance of the germ theory of disease as a result of the emergence of microbiology, and the advent of painless and routine surgical procedures. How then did medicine evolve in Lancaster during the nineteenth century? The focus here is the history of medicine in Lancaster and a community of practice amongst a few medical professionals who shaped Lancaster’s medical landscape. The reader will be introduced to these remarkable medical men and their names will gradually become familiar. Many of these individuals were second and even third generation surgeons and physicians. Background to these pioneers, as well as their successes and failures, is sketched within the context of Lancaster’s socio-economic environment and growth as an industrial town.

To find out more about World Immunization Week, please click here.

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Book of the Month - April 2018 28 March 2018

Our April Book of the Month is This Deep Pierian Spring: An Account of the Human Quest for Meaning by M.F. Sia and S. Sia.

Questions about the meaning of life and the nature of our being are as old as philosophy itself. In this acclaimed work M.F. Sia and S. Sia entwine philosophical themes with a narrative, storytelling approach to probe these longstanding questions.

Picture of This Deep Pierian Spring

Fundamental questions about life arise in various contexts, making us wonder about the real worth of living. However, it is certainly a sign of our times when one is alerted to the fundamental question about the meaning and significance of life by an ominous text message. The main character of this book, Professor Enrique de los Reyes, receives such a warning: the onset of super-typhoon Haiyan, the strongest ever to hit landfall, and the impending danger to his friend and his relatives in the Philippines. As he anxiously awaits more news, he recalls and reviews in the context of this tragedy his philosophical wanderings throughout a long academic career in pursuit of the meaning of life. He wonders how these could now be reconciled with the urgent need for him to attend to this particular situation. The response to his query comes from a most unexpected source as he assesses Alexander Pope’s advice to drink deeply from the Pierian spring and realises its import for one’s conduct in life.

To find out more, please click here to read a sample extract and contents page. 

We are offering all of our readers a generous 60% discount on this best-selling title. To redeem your discount, please enter the promotional code BOMAPR18 during checkout. Please note that this is a time-limited offer that will expire on 1st May 2018.

Please see below for highlights of the praise this book has been receiving:

“It draws the reader into such an interesting world of literature and ideas, into the lives of the fictional characters and into the imaginative contexts in which the authors place them […] a narrative of a journey: the one which we all must take, from being an observer of things, to becoming, in some sense, co-creator of all human values.”

—Rev. Dr Celia G. Kenny, Research Associate, Centre for Law and Religion, Cardiff University, UK

“What is the meaning of it all? What is life all about? The authors know how to address these questions and how to bring them to life. They do it with great candour and mildness — and with a philosophical depth only a life-long search, both professionally and personally, can bring forth. A brilliant philosophical novel!”

—Emeritus Professor André Cloots, Philosophy, Katholieke Universiteit, Leuven, Belgium

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Editorial Advisory Board’s ‘Recommended Read’ - April 2018 28 March 2018

This April, our Editorial Advisory Board member Professor Zeinab Ibrahim has chosen her ‘Recommended Read’: one of our best-selling titles, and increasingly recognised for its contribution to the field. Zeinab is Teaching Professor of Arabic Studies at Carnegie Mellon University-Qataris and a world-renowned expert on the sociolinguistics of Arabic, especially as it relates to teaching Arabic as a native or foreign language. She has published several books in this field, including Beyond Lexical Variation in Modern Standard Arabic with Cambridge Scholars Publishing in 2009.

We are offering all of our readers a 50% discount on Zeinab’s pick. To redeem your discount, please enter the promotional code EABAPR18 during checkout. Please note that this is a time-limited offer that will expire on 1st May 2018.

Picture of The Influence of Translation on the Arabic Language

Professor Zeinab Ibrahim’s ‘Recommended Read’:

The Influence of Translation on the Arabic Language: English Idioms in Arabic Satellite TV Stations

Author: Mohamed Siddig Abdalla.

This book explores the influence of translation on the Arabic language, with particular emphasis on the translation of English idioms by journalists working at Arabic satellite TV stations, using a mixed-methods approach (quantitative and qualitative).

The Influence of Translation on the Arabic Language raises many vital questions in the fields of English-Arabic translation, machine translation, lexicography and Arabic language academies. The author chose the most viable subjects – journalists – to conduct the study.  It has been mentioned in many other studies that journalists are the ones who translate all new idioms and phrases, thus in some ways they have adopted the role of translators as well.  Up until now, one of the most difficult tasks in the field of machine translation has been translating idioms and phrases. Although it is the role of language academies to carry out these translation tasks, they have not been doing so in the appropriate time frames. The book is a comprehensive study on the issue of translation from English to Arabic, especially idioms, and as such can be considered a pioneering work in this field. The work can be considered a landmark for lexicographers, machine translation, and translators in general. 

For further information on Professor Ibrahim, please click here.

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Featured Review - The Quest for Streetcar Unionism in the Carolina Piedmont, 1919–1922 28 March 2018

At Cambridge Scholars, we are very proud that many of our authors and their publications are critically acclaimed by eminent scholars in their respective fields. We put our authors at the centre of everything we do, and this month we would like to take this opportunity to highlight a particularly noteworthy review.

This month, we are delighted to showcase Robert Weldon Whalen’s review of Jeffrey M. Leatherwood’s book The Quest for Streetcar Unionism in the Carolina Piedmont, 1919–1922. Whalen is Professor in the History department at Queen’s University of Charlotte, and has published five books stretching widely across European and American history. Writing in The North Carolina Historical Review, Whalen described the book as “nuanced, rigorously researched, and engagingly written”:

"The Quest for Streetcar Unionism in the Carolina Piedmont, 1919–1922, based on a wide range of secondary sources and a surprisingly rich collection of primary sources, including interviews, focuses on the dramatic 1919 streetcar strike in Charlotte. […]Who would have guessed that the humble streetcar had such tales to tell! Leatherwood’s account is nuanced, rigorously researched, and engagingly written. It is an important contribution to our understanding of economic development, southern labor history, and the paradoxes peculiar to the New South."

–Robert Weldon Whalen, Queens University of Charlotte

To find out more about The Quest for Streetcar Unionism in the Carolina Piedmont, 1919–1922, click here.

We are always very happy to hear from authors with reviews of their titles and have published an ever-increasing number of reviews on our website. Being well-reviewed is a strong selling point for any book, and at Cambridge Scholars we have a number of ways in which we can help authors and editors to this end.

In the first instance, following publication our dedicated Reviews Editor will contact individuals and publications from our wide-ranging list of contacts. We have up to 20 review copies to send directly to any interested scholars or publications as standard. We appreciate that our authors have specialist knowledge in their subject areas, and we always welcome suggestions of potential reviewers both during and after publication.

For more information on the post-publication process, please visit our dedicated Post-Publication page by clicking here or email

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Meet our Authors: James Combs – March 2018 14 March 2018

James Combs is Professor Emeritus at Valparaiso University in Indiana, USA. He has been active in such academic associations as the Popular Culture Association and the International Communication Association. He is author and editor of a wide variety of books and articles, primarily on subjects related to social and political communication and popular culture, exploring such concepts as political drama, phony culture, the comedy of democracy, and the expansion of social play. His current research focus is in the broad field of popular experience, particularly the importance and variety of moving pictures.

James is a returning author with Cambridge Scholars Publishing, having published five books with us to date: Movie Time (2007), Wit's End: Making Sense of the Great Movies (2010), Comic Grace: We Mortal Fools in Movie Comedy (2013), Magical Suspension: The Movies as a Fun Experience (2015) and Cinematic Schooling: Popular Learning at the Movies (2018).

His next work, provisionally titled The Lasting Picture Show: An Inquiry into the Importance of Cinematic Knowing, is forthcoming.

After over a decade of publishing with Cambridge Scholars, James sums up his experiences:

I have used this efficient and congenial organization to look at various dimensions of moving pictures, including the temporal rhythms of movies (Movie Time), the importance of movie comedy (Comic Grace), the evaluation of the "great movies"(Wit's End), the role of motion pictures as a site of having fun (Magical Suspension), and the educative potential of moving pictures for human learning (Cinematic Learning). I am currently at work on a speculative effort about the future of motion pictures (The Lasting Picture Show).

All in all, I hope that these works have contributed to the study of moving pictures and enhanced the library of Cambridge Scholars Publishing books, which every year becomes more and more remarkable in its apparently infinite variety and high quality. I am glad that I could be part of that grand publishing enterprise. For scholars, there are no final answers, but at least we can use our curiosity to look wide and deep in the world to see what we can find out. The true, the good, and the beautiful are as always worth knowing and expressing, and I for one just can't stop looking and asking.

As part of the Meet our Authors campaign, we are offering our readers a 50% discount on Cinematic Schooling: Popular Learning at the Movies. To redeem your discount, please enter the promotional code MOAMAR18 during checkout. Please note that this is a time-limited offer that will expire on 16th April 2018.

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Meet our Authors: Penelope McElwee – March 2018 14 March 2018

After a number of years working in the fashion industry as a designer and pattern cutter, including management of both retail and wholesale elements of the trade, Penelope McElwee decided to follow her passion for art and architecture. She embarked on a BA degree around these subjects with the Open University, UK, and followed this with two Master’s degrees from Birkbeck College, UCL, and the Open University. In both instances her theses revolved around the white modern architecture of 1920s and 1930s France. The final culmination of her studies was the challenge of a PhD through Warnborough College, for whom she has additionally written several articles for their journal.

As Penelope turned to academic study and research after her career in fashion, she has yet to venture into the realms of lecturing, but it has allowed her entry into the exciting world of writing and publishing. Her first book, The Non-Representation of the Agricultural Labourers in 18th and 19th Century English Paintings, was published with Cambridge Scholars. This will be followed by a second, which will explore the world of advertising from the late Victorian period up until the 1930s, and will focus on how the newly formed agencies developed strategies to entice people, primarily women, to buy into brand loyalty.

Penelope explains her reasons for publishing her first book with Cambridge Scholars Publishing:

In the course of working on my PhD in the Social History of Art with Warnborough College, they proposed the possibility that my Doctorate could be developed into a book. Cambridge Scholars Publishing was approached and the idea was accepted, and the outcome is my book ‘The Non-Representation of the Agricultural Labourers in 18th and 19th Century English Paintings’. Being a novice author I found the process somewhat of a challenge, but the support and help I received from the staff at Cambridge Scholars Publishing was invaluable, especially with regard to the mechanics of constructing a book and advising me with regard to the intricacies of image copyrights.”

As part of the Meet our Authors campaign, we are offering our readers a 50% discount on The Non-Representation of the Agricultural Labourers in 18th and 19th Century English Paintings. To redeem your discount, please enter the promotional code MOAMAR18 during checkout. Please note that this is a time-limited offer that will expire on 16th April 2018.

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