Dr Dariusz Siemieniako is an Assistant Professor at the Faculty of Management of Bialystok University of Technology, Poland, having previously worked as a Management Board Member, Director and Consultant for almost nine years, being involved in three real estate development projects. His current research focuses on issues concerning, among other things: B2B relationship marketing. He has had work published in a number of reputed journals including Journal of Marketing Management, Journal of Customer Behaviour, and Journal of Consumer Marketing.Dr Marcin Gębarowski is an Assistant Professor at the Faculty of Management of Rzeszow University of Technology, Poland. His primary research focus is exhibit marketing, having completed his doctoral dissertation on trade fairs. He is a partner and a consultant of the Polish Chamber of Exhibition Industry, and conducts training related to exhibit marketing for entrepreneurs. He is the author of 50 scientific papers about trade fairs and one book devoted to contemporary exhibition events.