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Picture of Achieving Quality and Sustainability in the Czech Business Environment

Achieving Quality and Sustainability in the Czech Business Environment

Author(s): Sylvie Formánková, Ida Vajčnerová, Kateřina Ryglová, Helena Chládková, Hana Stojanová, Ivan Andrasko
Contributors: Ivan Andrasilo, Ida Rasovska, Katerina Ryglova, Helena Chladkova, Ida Vavcnerova, Hann Stovanova, Sylvie Formankova;

Book Description

This book represents a tool for comparative analysis and a source for case studies for researchers and academics dealing with the business environment. It offers insights into the Czech business environment in the case of starting business in this country or being a potential investor or customer. It explores various facets of the Czech business environment, focusing on the quality and sustainability factors that influence Czech industries. The first part of the book presents the importance of quality and sustainability in business, before the second part explores these ideas in practice through the use of case studies from two different industries, namely the gambling and betting industry and the tourism industry. Since more than 99% of European and Czech companies are small and medium-sized, the book devotes particular attention to the specifics of such organisations.

Hardback

ISBN-13: 978-1-5275-0545-2
ISBN-10: 1-5275-0545-6
Date of Publication: 01/02/2018
Pages / Size: 120 / A5
Price: £58.99
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Biography

Sylvie Formánková, PhD, is an Assistant Professor at Mendel University, Czech Republic, where she teaches courses in both Czech and English on management, corporate social responsibility (CSR), managerial skills and European cultures and civilisations. Her research focuses on CSR and analysis of the wine industry. She is currently comparing different higher education institutions in terms of social responsibility, cooperating with several institutions from the Czech Republic and abroad.

Ida Rašovská, PhD, is an Associate Professor and Head of the Department of Management at Mendel University, Czech Republic. She is the author of a number of scientific articles dedicated to the quality of tourism services, the evaluation of the quality and attractiveness of the destination, and destination management.

Kateřina Ryglová, PhD, works as Associate Professor at the Department of Marketing and Trade at Mendel University, Czech Republic. In the years 2009-2010 and 2015, she was a member of the expert working group for the preparation and evaluation of the “Programme of Tourism Development in Brno” organised by Brno City Municipality. She is a member of the Society of Scientific Experts in Tourism (SVECR), and acts as a member of the editorial boards of the journals European Countryside and Czech Journal of Tourism.

Helena Chládková, PhD, is an Associate Professor at Mendel University, Czech Republic, where she teaches courses in both Czech and English on management, business management, and integrated management. Her research focuses on SMEs and analysis of the wine industry.

Hana Stojanová, PhD, is an Assistant Professor at Mendel University, Czech Republic, where she teaches courses in both Czech and English on human resources management and strategic management. Her research is oriented towards human resources, and the business environment and strategic perspectives. She also sits on editorial boards of various scientific journals and scientific committees of conferences.

Ivan Andráško, PhD, is an Assistant Professor at the Department of Geography at Masaryk University, Czech Republic. His main research interests are the concept of the quality of life, issues of local and regional development, and the history of geography. He is the author of Quality of Life: An Introduction to the Concept (2013) and Quality of Urban Life: Foundations, Approaches and Knowledge Base (2016).